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Prose

DTC personalized haircare brand creating custom shampoo, conditioner, and treatments based on an online consultation.

$$$$·prose.com
Christophe Robin

Luxury haircare brand from a Parisian colorist. Scalp scrubs, color-protecting treatments, and cleansing masks.

Fable & Mane

Indian-inspired hair care brand using Ayurvedic ingredients like ashwagandha and jasmine, known for their HoliRoots pre-wash oil.

Function of Beauty

Customizable haircare, skincare, and body care. Build your own formula based on a quiz.

SalonCentric

L'Oréal-owned wholesale distributor selling professional salon products exclusively to licensed beauty professionals, with 600+ US stores.

Aveda

Plant-based beauty brand known for salon-quality haircare, skincare, and signature aromas. Estée Lauder-owned.

$$$$·aveda.com
DevaCurl

Haircare brand specializing in curly and wavy hair. Curl-specific shampoos, conditioners, and styling products.

Moroccanoil

Haircare brand that popularized argan oil treatments, selling professional-grade styling and hair products.

Verb Products

Affordable salon-quality haircare brand best known for its award-winning Ghost Oil, sold at Sephora and Ulta.

Côte Beauty

Clean beauty brand focused on non-toxic, long-wearing nail polish and nail care free from harsh chemicals.

R+Co

Fashion-forward haircare brand co-founded by celebrity hairstylists, known for creative styling products.

Virtue Labs

Haircare brand built around patented Alpha Keratin 60ku protein that repairs damage in as few as five uses.