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R+Co
R+Co

Fashion-forward haircare brand co-founded by celebrity hairstylists, known for creative styling products.

Côte Beauty
Côte Beauty

Clean beauty brand focused on non-toxic, long-wearing nail polish and nail care free from harsh chemicals.

Virtue Labs
Virtue Labs

Haircare brand built around patented Alpha Keratin 60ku protein that repairs damage in as few as five uses.

Ouidad
Ouidad

Curly hair specialist brand offering products and salon services specifically formulated for textured hair.

Function of Beauty
Function of Beauty

Customizable haircare, skincare, and body care. Build your own formula based on a quiz.

LUS Brands
LUS Brands

Canadian curly hair brand built on a three-step routine. Vegan, silicone-free formulas for wavy to coily hair.

SalonCentric
SalonCentric

L'Oréal-owned wholesale distributor selling professional salon products exclusively to licensed beauty professionals, with 600+ US stores.

Pattern Beauty
Pattern Beauty

Tracee Ellis Ross's haircare brand designed specifically for curly, coily, and tight-textured hair types.

Briogeo
Briogeo

Clean haircare brand with naturally derived ingredients. Sulfate-free shampoos and deep conditioning treatments.

Kiehl's
Kiehl's

L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.

Prose
Prose

DTC personalized haircare brand creating custom shampoo, conditioner, and treatments based on an online consultation.

Aveda
Aveda

Plant-based beauty brand known for salon-quality haircare, skincare, and signature aromas. Estée Lauder-owned.