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Function of Beauty

Customizable haircare, skincare, and body care. Build your own formula based on a quiz.

Ouidad

Curly hair specialist brand offering products and salon services specifically formulated for textured hair.

Fable & Mane

Indian-inspired hair care brand using Ayurvedic ingredients like ashwagandha and jasmine, known for their HoliRoots pre-wash oil.

Living Proof

Science-driven haircare brand known for patented Healthy Hair Molecule (OFPMA) in frizz-fighting products.

Briogeo

Clean haircare brand with naturally derived ingredients. Sulfate-free shampoos and deep conditioning treatments.

Christophe Robin

Luxury haircare brand from a Parisian colorist. Scalp scrubs, color-protecting treatments, and cleansing masks.

SalonCentric

L'Oréal-owned wholesale distributor selling professional salon products exclusively to licensed beauty professionals, with 600+ US stores.

Virtue Labs

Haircare brand built around patented Alpha Keratin 60ku protein that repairs damage in as few as five uses.

LUS Brands

Canadian curly hair brand built on a three-step routine. Vegan, silicone-free formulas for wavy to coily hair.

Malin+Goetz

New York apothecary brand offering gentle, design-forward skincare, body care, and fragrance for all skin types.

Verb Products

Affordable salon-quality haircare brand best known for its award-winning Ghost Oil, sold at Sephora and Ulta.

Prose

DTC personalized haircare brand creating custom shampoo, conditioner, and treatments based on an online consultation.

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