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Malin+Goetz
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New York apothecary brand offering gentle, design-forward skincare, body care, and fragrance for all skin types.

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Haircare brand specializing in curly and wavy hair. Curl-specific shampoos, conditioners, and styling products.

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L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.

Kérastase
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L'Oréal's premium haircare line offering salon-grade shampoos, treatments, and styling products for specific hair needs.

Function of Beauty
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Customizable haircare, skincare, and body care. Build your own formula based on a quiz.

Pattern Beauty
Pattern Beauty

Tracee Ellis Ross's haircare brand designed specifically for curly, coily, and tight-textured hair types.

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Briogeo

Clean haircare brand with naturally derived ingredients. Sulfate-free shampoos and deep conditioning treatments.

LUS Brands
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Canadian curly hair brand built on a three-step routine. Vegan, silicone-free formulas for wavy to coily hair.

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Hair color care brand specializing in at-home root touch-ups, color-boosting glosses, and apple cider vinegar products.

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Curly hair specialist brand offering products and salon services specifically formulated for textured hair.

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Indian-inspired hair care brand using Ayurvedic ingredients like ashwagandha and jasmine, known for their HoliRoots pre-wash oil.

SalonCentric
SalonCentric

L'Oréal-owned wholesale distributor selling professional salon products exclusively to licensed beauty professionals, with 600+ US stores.