Follow stores to track their sales in Following.
Customizable haircare, skincare, and body care. Build your own formula based on a quiz.
Haircare brand specializing in curly and wavy hair. Curl-specific shampoos, conditioners, and styling products.
Curly hair specialist brand offering products and salon services specifically formulated for textured hair.
Professional hair extension retailer since 1988 with seven application methods, shops in NYC and LA.
Clean haircare brand with naturally derived ingredients. Sulfate-free shampoos and deep conditioning treatments.
Tracee Ellis Ross's haircare brand designed specifically for curly, coily, and tight-textured hair types.
Canadian curly hair brand built on a three-step routine. Vegan, silicone-free formulas for wavy to coily hair.
Affordable salon-quality haircare brand best known for its award-winning Ghost Oil, sold at Sephora and Ulta.
Science-driven haircare brand known for patented Healthy Hair Molecule (OFPMA) in frizz-fighting products.
Haircare brand built around patented Alpha Keratin 60ku protein that repairs damage in as few as five uses.
Colorful haircare brand known for its nourishing formulas and signature scent. Tools, treatments, and styling products.
DTC personalized haircare brand creating custom shampoo, conditioner, and treatments based on an online consultation.
New York apothecary brand offering gentle, design-forward skincare, body care, and fragrance for all skin types.
Clean beauty brand focused on non-toxic, long-wearing nail polish and nail care free from harsh chemicals.
Plant-based beauty brand known for salon-quality haircare, skincare, and signature aromas. Estée Lauder-owned.
Hair color care brand specializing in at-home root touch-ups, color-boosting glosses, and apple cider vinegar products.
Haircare brand that popularized argan oil treatments, selling professional-grade styling and hair products.
Luxury haircare brand from a Parisian colorist. Scalp scrubs, color-protecting treatments, and cleansing masks.
Indian-inspired hair care brand using Ayurvedic ingredients like ashwagandha and jasmine, known for their HoliRoots pre-wash oil.
L'Oréal's premium haircare line offering salon-grade shampoos, treatments, and styling products for specific hair needs.
Fashion-forward haircare brand co-founded by celebrity hairstylists, known for creative styling products.
L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.
L'Oréal-owned wholesale distributor selling professional salon products exclusively to licensed beauty professionals, with 600+ US stores.






















