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Function of Beauty

Customizable haircare, skincare, and body care. Build your own formula based on a quiz.

DevaCurl

Haircare brand specializing in curly and wavy hair. Curl-specific shampoos, conditioners, and styling products.

Ouidad

Curly hair specialist brand offering products and salon services specifically formulated for textured hair.

The Hair Shop

Professional hair extension retailer since 1988 with seven application methods, shops in NYC and LA.

Briogeo

Clean haircare brand with naturally derived ingredients. Sulfate-free shampoos and deep conditioning treatments.

Pattern Beauty

Tracee Ellis Ross's haircare brand designed specifically for curly, coily, and tight-textured hair types.

LUS Brands

Canadian curly hair brand built on a three-step routine. Vegan, silicone-free formulas for wavy to coily hair.

Verb Products

Affordable salon-quality haircare brand best known for its award-winning Ghost Oil, sold at Sephora and Ulta.

Living Proof

Science-driven haircare brand known for patented Healthy Hair Molecule (OFPMA) in frizz-fighting products.

Virtue Labs

Haircare brand built around patented Alpha Keratin 60ku protein that repairs damage in as few as five uses.

amika

Colorful haircare brand known for its nourishing formulas and signature scent. Tools, treatments, and styling products.

Prose

DTC personalized haircare brand creating custom shampoo, conditioner, and treatments based on an online consultation.

$$$$·prose.com
Malin+Goetz

New York apothecary brand offering gentle, design-forward skincare, body care, and fragrance for all skin types.

Côte Beauty

Clean beauty brand focused on non-toxic, long-wearing nail polish and nail care free from harsh chemicals.

Aveda

Plant-based beauty brand known for salon-quality haircare, skincare, and signature aromas. Estée Lauder-owned.

$$$$·aveda.com
dpHUE

Hair color care brand specializing in at-home root touch-ups, color-boosting glosses, and apple cider vinegar products.

$$$$·dphue.com
Moroccanoil

Haircare brand that popularized argan oil treatments, selling professional-grade styling and hair products.

Christophe Robin

Luxury haircare brand from a Parisian colorist. Scalp scrubs, color-protecting treatments, and cleansing masks.

Fable & Mane

Indian-inspired hair care brand using Ayurvedic ingredients like ashwagandha and jasmine, known for their HoliRoots pre-wash oil.

Kérastase

L'Oréal's premium haircare line offering salon-grade shampoos, treatments, and styling products for specific hair needs.

R+Co

Fashion-forward haircare brand co-founded by celebrity hairstylists, known for creative styling products.

Kiehl's

L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.

SalonCentric

L'Oréal-owned wholesale distributor selling professional salon products exclusively to licensed beauty professionals, with 600+ US stores.

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