Function of Beauty

Curly hair specialist brand offering products and salon services specifically formulated for textured hair.

Clean beauty brand focused on non-toxic, long-wearing nail polish and nail care free from harsh chemicals.

Haircare brand that popularized argan oil treatments, selling professional-grade styling and hair products.

Haircare brand built around patented Alpha Keratin 60ku protein that repairs damage in as few as five uses.

L'Oréal's premium haircare line offering salon-grade shampoos, treatments, and styling products for specific hair needs.

Haircare brand specializing in curly and wavy hair. Curl-specific shampoos, conditioners, and styling products.

Professional hair extension retailer since 1988 with seven application methods, shops in NYC and LA.

DTC personalized haircare brand creating custom shampoo, conditioner, and treatments based on an online consultation.

Plant-based beauty brand known for salon-quality haircare, skincare, and signature aromas. Estée Lauder-owned.

Colorful haircare brand known for its nourishing formulas and signature scent. Tools, treatments, and styling products.

Science-driven haircare brand known for patented Healthy Hair Molecule (OFPMA) in frizz-fighting products.

Affordable salon-quality haircare brand best known for its award-winning Ghost Oil, sold at Sephora and Ulta.