Function of Beauty

L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.

Affordable salon-quality haircare brand best known for its award-winning Ghost Oil, sold at Sephora and Ulta.

Haircare brand specializing in curly and wavy hair. Curl-specific shampoos, conditioners, and styling products.

Professional hair extension retailer since 1988 with seven application methods, shops in NYC and LA.

L'Oréal's premium haircare line offering salon-grade shampoos, treatments, and styling products for specific hair needs.

Luxury haircare brand from a Parisian colorist. Scalp scrubs, color-protecting treatments, and cleansing masks.

Science-driven haircare brand known for patented Healthy Hair Molecule (OFPMA) in frizz-fighting products.

Canadian curly hair brand built on a three-step routine. Vegan, silicone-free formulas for wavy to coily hair.

Clean haircare brand with naturally derived ingredients. Sulfate-free shampoos and deep conditioning treatments.

Haircare brand that popularized argan oil treatments, selling professional-grade styling and hair products.

L'Oréal-owned wholesale distributor selling professional salon products exclusively to licensed beauty professionals, with 600+ US stores.

Haircare brand built around patented Alpha Keratin 60ku protein that repairs damage in as few as five uses.