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MAC Cosmetics
# in Makeup

Estée Lauder's professional-grade makeup brand known for bold lipstick shades and inclusive color range.

$$$$Sales 47% of daysmaccosmetics.com
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NARS Cosmetics
# in Makeup

Shiseido-owned prestige makeup brand known for the Orgasm blush and bold, fashion-inspired color cosmetics.

$$$$Sales 99% of daysnarscosmetics.com
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Fenty Beauty
# in Makeup

Rihanna's inclusive beauty brand that launched with 40 foundation shades. Makeup for every skin tone.

$$$$Sales 99% of daysfentybeauty.com
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Sephora
# in Makeup

LVMH's global beauty retailer carrying prestige skincare, makeup, and fragrance from hundreds of brands.

$$$$Sales 99% of dayssephora.com
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Urban Decay
# in Makeup

L'Oréal-owned cosmetics brand known for its Naked eyeshadow palettes and edgy, bold makeup.

$$$$Sales 0% of daysurbandecay.com
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Too Faced Cosmetics
# in Makeup

Estée Lauder-owned playful makeup brand known for Better Than Sex Mascara and sweet-themed packaging.

$$$$Sales 99% of daystoofaced.com
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Benefit Cosmetics
# in Makeup

Fun, playful prestige cosmetics brand. Known for brow products, hoola bronzer, and cheeky packaging.

$$$$Sales 89% of daysbenefitcosmetics.com
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Clinique
# in Makeup

Dermatologist-created prestige skincare and makeup. Known for the 3-Step system and allergy-tested formulas.

$$$$Sales 58% of daysclinique.com
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Kylie Cosmetics
# in Makeup

Kylie Jenner's Coty-backed beauty line that launched with lip kits, now covering full face cosmetics.

$$$$Sales 80% of dayskyliecosmetics.com
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Anastasia Beverly Hills
# in Makeup

Prestige beauty brand that defined the brow category. Brow products, palettes, and lip color with pro roots.

$$$$Sales 85% of daysanastasiabeverlyhills.com
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Rare Beauty
# in Makeup

Selena Gomez's beauty brand focused on self-acceptance, known for the Soft Pinch Liquid Blush.

$$$$Sales 47% of daysrarebeauty.com
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Revlon
# in Makeup

Legacy mass-market beauty brand selling drugstore cosmetics, haircare, and nail color.

$$$$Sales 16% of daysrevlon.com
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Huda Beauty
# in Makeup

Beauty mogul Huda Kattan's cosmetics brand known for bold eyeshadow palettes, lashes, and complexion products.

$$$$Sales 51% of dayshudabeauty.com
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Charlotte Tilbury Beauty
# in Makeup

Celebrity makeup artist's luxury beauty line. Known for Pillow Talk lip color and glamorous, easy routines.

$$$$Sales 99% of dayscharlottetilbury.com
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Milani Cosmetics
# in Makeup

Affordable drugstore beauty brand offering richly pigmented makeup popular for inclusive shade ranges.

$$$$Sales 68% of daysmilanicosmetics.com
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Pat McGrath
# in Makeup

Legendary makeup artist's luxury cosmetics line known for opulent pigments, glitter, and couture-level color.

$$$$Sales 30% of dayspatmcgrath.com
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e.l.f. Cosmetics
# in Makeup

Ultra-affordable drugstore makeup that punches above its price. Vegan, cruelty-free cosmetics and skincare.

$$$$Sales 98% of dayselfcosmetics.com
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Maybelline
# in Makeup

L'Oréal's mass-market cosmetics brand known for Great Lash mascara and affordable drugstore makeup.

$$$$Sales 0% of daysmaybelline.com
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Estée Lauder
# in Makeup

Prestige beauty conglomerate's flagship brand. Luxury skincare, makeup, and fragrance with iconic products.

$$$$Sales 56% of daysesteelauder.com
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bareMinerals
# in Makeup

Clean mineral makeup brand known for its original loose powder foundation. Simple, skin-friendly formulas.

$$$$Sales 37% of daysbareminerals.com
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Haus Labs by Lady Gaga
# in Makeup

Lady Gaga's clean artistry beauty brand. High-performance, vegan makeup with bold, inclusive color ranges.

$$$$Sales 63% of dayshauslabs.com
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Westman Atelier
# in Makeup

Celebrity makeup artist Gucci Westman's luxury clean beauty line favored on red carpets worldwide.

$$$$Sales 20% of dayswestman-atelier.com
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Tower 28 Beauty
# in Makeup

Clean beauty brand made for sensitive skin, known for the ShineOn Lip Jelly and gentle formulas.

$$$$Sales 36% of daystower28beauty.com
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Milk Makeup
# in Makeup

Vegan, cruelty-free beauty brand known for the Hydro Grip Primer and easy stick-format products.

$$$$Sales 27% of daysmilkmakeup.com
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Glossier
# in Makeup

Millennial beauty brand built on the "skin first" philosophy. Minimalist makeup and skincare with cult status.

$$$$Sales 39% of daysglossier.com
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ColourPop
# in Makeup

Affordable, trend-driven makeup brand born on social media. Huge shade ranges at drugstore-friendly prices.

$$$$Sales 84% of dayscolourpop.com
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Revolution Beauty
# in Makeup

UK-based affordable makeup brand offering trend-led cosmetics and skincare at budget-friendly prices.

$$$$Sales 100% of daysrevolutionbeauty.com
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Sigma Beauty
# in Makeup

Professional makeup brush and cosmetics brand known for affordable, high-quality brushes and eyeshadow palettes.

$$$$Sales 94% of dayssigmabeauty.com
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Morphe
# in Makeup

Affordable makeup brand popular among beauty influencers for large eyeshadow palettes and brush sets.

$$$$Sales 33% of daysmorphe.com
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Kosas
# in Makeup

Clean beauty brand known for the Revealer Concealer and dewy, skin-first makeup that looks effortless.

$$$$Sales 97% of dayskosas.com
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ILIA Beauty
# in Makeup

Clean beauty brand known for the Super Serum Skin Tint and organic-ingredient makeup with real pigment.

$$$$Sales 93% of daysiliabeauty.com
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Saie
# in Makeup

Clean makeup brand known for the Glowy Super Gel highlighter and lightweight, skin-friendly cosmetics.

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Victoria Beckham Beauty
# in Makeup

Victoria Beckham's luxury clean beauty line offering cruelty-free makeup, skincare, and fragrance.

$$$$Sales 71% of daysvictoriabeckhambeauty.com
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ONE/SIZE Beauty
# in Makeup

Inclusive cosmetics brand by beauty influencer Patrick Starrr, sold at Sephora and known for primers and wide shade ranges.

$$$$Sales 97% of daysonesizebeauty.com
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Natasha Denona
# in Makeup

LVMH-distributed makeup artist brand known for richly pigmented eyeshadow palettes at luxury prices.

$$$$Sales 74% of daysnatashadenona.com
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Danessa Myricks Beauty
# in Makeup

Pro makeup artist-founded beauty brand known for inclusive, multifunctional color cosmetics like Colorfix cream pigments.

$$$$Sales 74% of daysdanessamyricksbeauty.com
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Rituel de Fille
# in Makeup

LA-based sisters making small-batch, clean color cosmetics with fewer than 20 ingredients each — mystical aesthetic, no synthetic dyes.

$$$$Sales 63% of daysritueldefille.com
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Lawless Beauty
# in Makeup

Clean makeup brand proving high-performance glam and non-toxic formulas can coexist. Sold at Sephora.

$$$$Sales 23% of dayslawlessbeauty.com
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Club Clio
# in Makeup

Official store for Korean beauty conglomerate Clio Cosmetics, carrying Clio, Peripera, Goodal, and Healing Bird.

$$$$Sales 63% of daysclubclio.shop
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Essence Makeup
# in Makeup

German ultra-budget cosmetics brand. Trendy makeup at the lowest price tier in drugstores.

$$$$Sales 72% of daysessencemakeup.com
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Wet n Wild
# in Makeup

Cruelty-free drugstore cosmetics brand since 1979 offering 300+ products, all under $10.

$$$$Sales 84% of dayswetnwildbeauty.com
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Innisfree
# in Makeup

Amorepacific's Korean skincare brand built around Jeju Island botanical ingredients at affordable prices.

$$$$Sales 100% of daysus.innisfree.com
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3CE Cosmetics
# in Makeup

Korean cosmetics brand from Stylenanda known for trendy, Instagram-popular makeup with bold color palettes.

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Lancôme
# in Makeup

L'Oréal's prestige beauty house offering luxury skincare, fragrance, and makeup with French heritage since 1935.

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Shiseido
# in Makeup

Japanese prestige beauty brand offering luxury skincare and makeup with over 150 years of innovation.

$$$$Sales 100% of daysshiseido.com
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Bobbi Brown Cosmetics
# in Makeup

Prestige makeup brand built on natural, skin-first beauty. Known for foundation matching and effortless looks.

$$$$Sales 94% of daysbobbibrowncosmetics.com
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KVD Beauty
# in Makeup

Formerly Kat Von D, a bold vegan and cruelty-free makeup brand known for long-wear liquid lipstick and eyeliner.

$$$$Sales 78% of dayskvdbeauty.com
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Smashbox
# in Makeup

Estée Lauder-owned makeup brand born from a photo studio, known for Photo Finish Primer and camera-ready cosmetics.

$$$$Sales 84% of dayssmashbox.com
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IT Cosmetics
# in Makeup

L'Oréal-owned makeup brand developed with dermatologists, known for the CC Cream and full-coverage products.

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Tarte Cosmetics
# in Makeup

Cruelty-free makeup brand known for Shape Tape Concealer, Amazonian Clay products, and playful packaging.

$$$$Sales 81% of daystartecosmetics.com
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Stila Cosmetics
# in Makeup

Makeup brand known for the Stay All Day Liquid Lipstick and shimmer eyeshadow in artist-friendly formulas.

$$$$Sales 92% of daysstilacosmetics.com
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Holika Holika
# in Makeup

Korean beauty brand offering playful, affordably priced skincare and makeup with whimsical packaging.

$$$$Sales 2% of daysholikaholika.com
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Missha US
# in Makeup

Korean beauty brand known for affordable skincare essentials, BB creams, and the Time Revolution line.

$$$$Sales 99% of daysmisshaus.com
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Roman & Williams Guild
# in Makeup

Soho NYC showroom from the acclaimed design duo, selling handcrafted furniture, lighting, and objects alongside Le Mercerie café.

$$$$Sales 32% of daysromand.us
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AmoreMall
# in Makeup

Amorepacific's official global mall selling Korean beauty brands including Sulwhasoo, Laneige, and Innisfree.

$$$$Sales 46% of daysglobal.amoremall.com
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Ulta Beauty
# in Makeup

Largest US beauty retailer carrying mass-market and prestige cosmetics, skincare, and fragrances with in-store salons.

$$$$Sales 98% of daysulta.com
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Beautylish
# in Makeup

Curated beauty retailer carrying professional and luxury makeup, skincare, and tools from niche brands.

$$$$Sales 21% of daysbeautylish.com
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Cult Beauty
# in Makeup

UK-based prestige beauty retailer. Curated selection of trending and expert-recommended skincare and makeup brands.

$$$$Sales 96% of dayscultbeauty.com
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YesStyle
# in Makeup

Major Asian beauty and fashion e-tailer carrying K-beauty, J-beauty, and Korean fashion brands for global shoppers.

$$$$Sales 100% of daysyesstyle.com
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