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Follow stores to track their sales in Following.

Under Armour

Performance athletic brand known for moisture-wicking base layers, now selling full sportswear, footwear, and gear.

Alphalete

Gym and fitness apparel brand with a bodybuilding community following. Performance-fit leggings, shorts, and tops.

Gymshark

UK fitness apparel brand built on social media. Affordable, flattering gym wear with a massive community following.

Tracksmith

Premium running apparel brand inspired by collegiate track tradition, making race-day and training gear.

Outdoor Voices

Activewear brand focused on recreational movement, known for colorblocked Exercise Dress and casual athletic wear.

Ten Thousand

Men's training apparel brand making minimalist, durable workout shorts, shirts, and gear for high-intensity athletes.

Alo Yoga

Premium yoga and athleisure wear popular with the studio crowd. Sleek, fashion-forward activewear and accessories.

Vuori

Premium California athleisure brand blending surf and yoga culture into versatile performance clothing.

Beyond Yoga

Soft, buttery activewear and loungewear for women. Known for the Spacedye fabric and inclusive sizing.

REI

Member-owned outdoor co-op selling gear, clothing, and equipment for hiking, camping, cycling, and more.

$$$$·rei.com
Reebok

Adidas-divested athletic brand known for CrossFit shoes, classic sneakers, and fitness apparel.

Champion

Heritage American athletic brand. Known for the reverse weave hoodie and classic sportswear since 1919.

Nike

World's largest athletic brand selling performance footwear, apparel, and equipment across every sport.

$$$$·nike.com
adidas

Global sportswear giant. Sneakers, athletic apparel, and lifestyle pieces across Originals and performance lines.

Rhone

Premium men's activewear brand selling commuter pants, workout gear, and everyday essentials in technical fabrics.

$$$$·rhone.com
Arc'teryx

Premium Canadian outdoor brand. Technical shells, insulation, and gear built for alpine performance.

lululemon

Canadian athletic apparel brand that popularized premium yoga pants, now covering full athletic and casual wear.

Reigning Champ

Canadian premium basics brand crafting heavyweight fleece hoodies, sweatpants, and athletic essentials in Vancouver.

Fabletics

Kate Hudson's activewear brand with a membership model. Affordable leggings, sports bras, and workout gear.

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