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Maybelline
Maybelline

L'Oréal's mass-market cosmetics brand known for Great Lash mascara and affordable drugstore makeup.

The Ordinary
The Ordinary

DECIEM's ultra-affordable skincare brand offering clinical actives like retinol and niacinamide with transparent pricing.

Revolution Beauty
Revolution Beauty

UK-based affordable makeup brand offering trend-led cosmetics and skincare at budget-friendly prices.

Sephora
Sephora

LVMH's global beauty retailer carrying prestige skincare, makeup, and fragrance from hundreds of brands.

Clinique
Clinique

Dermatologist-created prestige skincare and makeup. Known for the 3-Step system and allergy-tested formulas.

Living Proof
Living Proof

Science-driven haircare brand known for patented Healthy Hair Molecule (OFPMA) in frizz-fighting products.

MERIT Beauty
MERIT Beauty

Minimalist clean beauty brand offering a curated, five-minute face lineup of skin-enhancing makeup.

Supergoop!
Supergoop!

SPF-focused skincare brand making daily sunscreen products that feel lightweight and work under makeup.

Sigma Beauty
Sigma Beauty

Professional makeup brush and cosmetics brand known for affordable, high-quality brushes and eyeshadow palettes.

ONE/SIZE Beauty
ONE/SIZE Beauty

Inclusive cosmetics brand by beauty influencer Patrick Starrr, sold at Sephora and known for primers and wide shade ranges.

Shopbop
Shopbop

Amazon-owned women's fashion e-commerce site carrying contemporary designer clothing, shoes, and accessories.

Holika Holika
Holika Holika

Korean beauty brand offering playful, affordably priced skincare and makeup with whimsical packaging.