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Bonafide

Women's health brand by Pharmavite selling hormone-free, clinically tested supplements for menopause symptom relief.

AG1

Athletic Greens' daily nutrition drink. All-in-one greens powder supplement popular in the wellness space.

Bulletproof

Wellness brand founded by Dave Asprey, known for MCT oil, butter coffee, and biohacking supplements.

Nello

Functional drink powder brand offering ashwagandha-based stress relief, focus, and greens mixes, now sold at Target nationwide.

HUM Nutrition

DTC supplement brand offering targeted beauty and wellness vitamins personalized through an online quiz.

Park Seed

Family-owned garden company selling vegetable, herb, and flower seeds plus gardening supplies since 1868.

Thorne

Physician-trusted supplement brand offering research-backed vitamins and health testing for personalized wellness.

Microbiome Labs

Research-driven gut health supplements led by a microbiologist. Known for MegaSporeBiotic spore-based probiotics and prebiotics.

Pure Encapsulations

Nestlé Health Science's hypoallergenic supplement brand used by healthcare practitioners for pure, research-based formulas.

Gainful

Personalized sports nutrition based on a quiz about your body and goals. Custom protein powders and pre-workouts.

Seed

Probiotic supplement brand offering a daily synbiotic (pre+probiotic) backed by microbiome research.

$$$$·seed.com
OLLY

Unilever-owned gummy vitamin brand making approachable, colorful supplements for sleep, stress, and beauty.

$$$$·olly.com