Frida

Direct-to-consumer baby gear brand with top-rated strollers and high chairs designed for real-world parenting.

Part of MDB Family, making affordable GREENGUARD Gold-certified nursery furniture including convertible cribs and dressers.

Hospital-trusted baby sleep brand behind the original SleepSack wearable blanket, swaddles, and bassinets.

Eco-friendly children's toys made from 100% recycled milk jugs in the USA. Safe, sustainable play.

Brooklyn-based children's brand selling eco-friendly modern furniture, cribs, and clothing made with sustainable materials and fair-trade practices.

Smart baby monitor brand selling a sock-based pulse oximeter that tracks infant heart rate and oxygen.

Universal baby registry that lets parents add gifts from any store. Also sells curated baby gear.

Award-winning toy company making developmental and imaginative toys for babies and toddlers since 1978.

Smart alarm clock and sound machine brand. The Restore sunrise alarm is a sleep routine favorite.

Pioneering baby carrier brand best known for its stretchy cotton wraps, Hip-Healthy certified and trusted by parents since 2003.

Baby gear and registry retailer. Strollers, car seats, nursery furniture, and essentials. Bed Bath & Beyond family.

Swedish brand making premium roof racks, bike carriers, luggage, and strollers for active families.