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The Honest Company

Jessica Alba's family brand selling clean diapers, baby products, beauty, and household essentials.

Boppy

Baby support pillow brand. Known for the nursing pillow and infant lounger products.

$$$$·boppy.com
Oli&Carol

Barcelona-based baby brand making natural rubber teething toys and bath toys that are handmade, hole-free, and biodegradable.

Skip Hop

Carter's-owned baby gear brand making diaper bags, play mats, and toddler feeding and bath accessories.

Owlet

Smart baby monitor brand selling a sock-based pulse oximeter that tracks infant heart rate and oxygen.

Manhattan Toy

Award-winning toy company making developmental and imaginative toys for babies and toddlers since 1978.

Evenflo

Affordable baby gear brand. Car seats, strollers, and feeding products at value-friendly prices.

Moby Wrap

Pioneering baby carrier brand best known for its stretchy cotton wraps, Hip-Healthy certified and trusted by parents since 2003.

Bugaboo

Dutch premium stroller brand. Modular, customizable strollers engineered for city and adventure parents.

Tender Leaf Toys

Award-winning sustainable wooden toys handcrafted in Indonesia from reclaimed rubberwood, designed in England.

Halo Sleep

Hospital-trusted baby sleep brand behind the original SleepSack wearable blanket, swaddles, and bassinets.

Oeuf NYC

Brooklyn-based children's brand selling eco-friendly modern furniture, cribs, and clothing made with sustainable materials and fair-trade practices.