Fenty Beauty

Jessica Alba's family brand selling clean diapers, baby products, beauty, and household essentials.

Bond-building haircare brand known for its No.3 treatment that repairs damaged hair at the molecular level.

Major US pharmacy chain also selling health, beauty, personal care, and household essentials online.

Clean skincare powered by farm-grown ingredients. Honey-based products and the Green Clean cleansing balm.

Estée Lauder's professional-grade makeup brand known for bold lipstick shades and inclusive color range.

Clinically tested body skincare targeting stretch marks, cellulite, and skin firmness. Fills gaps left by face-focused brands.

Estée Lauder's nature-inspired skincare brand known for the Mega-Mushroom line and plant-powered formulas.

Australian natural cosmetics brand using botanical ingredients, founded in 2002 with roots in Mexican herbal traditions.

Curated online beauty boutique carrying niche and luxury skincare, fragrance, and haircare brands.

Largest US beauty retailer carrying mass-market and prestige cosmetics, skincare, and fragrances with in-store salons.

Clean beauty brand known for the Revealer Concealer and dewy, skin-first makeup that looks effortless.

Legacy mass-market beauty brand selling drugstore cosmetics, haircare, and nail color.