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Pattern Beauty
Pattern Beauty

Tracee Ellis Ross's haircare brand designed specifically for curly, coily, and tight-textured hair types.

Fable & Mane
Fable & Mane

Indian-inspired hair care brand using Ayurvedic ingredients like ashwagandha and jasmine, known for their HoliRoots pre-wash oil.

dpHUE
dpHUE

Hair color care brand specializing in at-home root touch-ups, color-boosting glosses, and apple cider vinegar products.

Verb Products
Verb Products

Affordable salon-quality haircare brand best known for its award-winning Ghost Oil, sold at Sephora and Ulta.

Aveda
Aveda

Plant-based beauty brand known for salon-quality haircare, skincare, and signature aromas. Estée Lauder-owned.

Virtue Labs
Virtue Labs

Haircare brand built around patented Alpha Keratin 60ku protein that repairs damage in as few as five uses.

LUS Brands
LUS Brands

Canadian curly hair brand built on a three-step routine. Vegan, silicone-free formulas for wavy to coily hair.

Ouidad
Ouidad

Curly hair specialist brand offering products and salon services specifically formulated for textured hair.

SalonCentric
SalonCentric

L'Oréal-owned wholesale distributor selling professional salon products exclusively to licensed beauty professionals, with 600+ US stores.

Kiehl's
Kiehl's

L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.

amika
amika

Colorful haircare brand known for its nourishing formulas and signature scent. Tools, treatments, and styling products.

Living Proof
Living Proof

Science-driven haircare brand known for patented Healthy Hair Molecule (OFPMA) in frizz-fighting products.