PrettyLitter

Dog DNA test kits identifying breed, health risks, and ancestry. Vet-developed genetic testing for dogs.

Fresh dog food delivery service creating customized, human-grade meal plans tailored to each dog's needs.

Human-grade pet food brand making dehydrated and whole-grain dog and cat food from real ingredients.

Smart pet camera brand making treat-tossing dog cameras with barking alerts and two-way audio.

Smart pet camera brand with interactive features like built-in laser toys, two-way audio, treat dispensing, and online vet access.

Fashion-forward dog clothing — hoodies, onesies, sweaters — designed in NYC with human-quality materials and style.

GPS-enabled smart dog collar with activity tracking, safe-zone alerts, and up to three months of battery life.

Major pet retail chain selling food, supplies, grooming services, and veterinary care for dogs, cats, and more.

Pet brand specializing in matching human-and-dog outfits, plus harnesses, chains, and accessories for stylish dog owners.

Fresh dog food company making human-grade, vet-formulated meals cooked in open kitchens.

Fable Pets makes design-forward dog gear including crates, hands-free leashes, and enrichment puzzle toys.

USDA Organic CBD brand for pets selling hemp oils, chews, and topicals from full-spectrum extracts grown on U.S. family farms.