Paula's Choice

Legendary makeup artist's luxury cosmetics line known for opulent pigments, glitter, and couture-level color.

Rihanna's inclusive beauty brand that launched with 40 foundation shades. Makeup for every skin tone.

Clean haircare brand with naturally derived ingredients. Sulfate-free shampoos and deep conditioning treatments.

Amazon-owned women's fashion e-commerce site carrying contemporary designer clothing, shoes, and accessories.

L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.

Hailey Bieber's skincare brand focused on hydrating, dewy skin with the viral Peptide Lip Treatment.

Millennial beauty brand built on the "skin first" philosophy. Minimalist makeup and skincare with cult status.

Jessica Alba's family brand selling clean diapers, baby products, beauty, and household essentials.

Ultra-affordable drugstore makeup that punches above its price. Vegan, cruelty-free cosmetics and skincare.

Goat milk skincare and body care brand from a farm in upstate New York. Gentle, nourishing formulas.

Korean luxury skincare brand known for green tea-based formulations and anti-aging treatments.

Amorepacific's K-beauty brand famous for the Lip Sleeping Mask and hydration-focused skincare.