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Sales History

Updated January 15, 2026

January 5, 2026

End of Season Sale on women's swimsuits and activewear.

January 4, 2026

End of Season Sale on women's swimsuits and activewear.

January 3, 2026

Ongoing sale on the Signature Collection.
New Year's Sale on select swimwear.
End of Season Sale on women's swimwear styles.

January 2, 2026

Get 20% off sitewide for a limited time.
End of Season Sale on various swimwear styles.

December 31, 2025

Sitewide sale with select items marked down.
Holiday Shop featuring limited edition styles.
End of Season Sale on swimsuits. Ends 12/31.

December 29, 2025

Holiday Shop with seasonal styles available.
End of Season Sale on swimsuits and activewear.

December 16, 2025

Sitewide Sale (all gender)
End of Season Sale on women's swimwear and activewear (all gender)

December 15, 2025

End of Season Sale on Women's Swimsuits and Activewear.
Holiday Sale with various product discounts.
Friends and Family Sale with select items discounted.

December 14, 2025

End of Season Sale Collection
Mother's Day Sale
Holiday Sale

December 13, 2025

End of Season Sale on Women's Swimsuits and Activewear. Ends 12/31.

December 11, 2025

End of Season Sale on Women's Swimsuits, ends 12/31.
Weekly Sale includes select styles. Ends 12/31.

December 10, 2025

Holiday Winter Sale with savings on Men's Swimwear and Accessories, Ends 1/1.
End of Season Sale on Women's Swimwear. Ends 12/31.
40% off Selected Women's Swimwear. Ends 12/31.

December 9, 2025

Friends and Family Sale: 20% off sitewide through the weekend.
End of Season Sale on select swimsuits and activewear. Ends 12/31.
Holiday Sale with discounts across categories. Ends 12/31.

December 7, 2025

Friends and Family Sale: 20% off site-wide. Ends 12/15.
Holiday Sale: Up to 30% off select styles. Ends 12/31.
End of Season Sale on select swimwear and activewear. Ends 12/31.

December 6, 2025

End of Season Sale on women's swimwear. Ends 12/31.
Monochrome Collection Sale: select styles discounted.
Monet Dress Collection Sale. Ends 12/31.

December 5, 2025

End of Season Sale - Select styles up to 60% off. Ends 12/31.
Holiday Sale - Up to 50% off selected items. Through the weekend.

December 4, 2025

End of Season Sale Collection, through December.
Holiday Sale, select items discounted.
End of Season Sale on various styles.

December 3, 2025

35% OFF SITEWIDE | CODE: BFCM35
End of season sale collection available

December 2, 2025

35% OFF SITEWIDE | CODE: BFCM35

December 1, 2025

35% OFF SITEWIDE | CODE: BFCM35

November 30, 2025

35% OFF SITEWIDE | CODE: BFCM35
End of Season Sale on selected items

November 29, 2025

35% OFF SITEWIDE | CODE: BFCM35
End of Season Sale on select items.

November 28, 2025

35% OFF SITEWIDE | CODE: BFCM35

November 27, 2025

35% off sitewide with code BFCM35

November 26, 2025

35% OFF SITEWIDE | CODE: BFCM35

November 25, 2025

35% off sitewide (Code: BFCM35)

November 24, 2025

25% off sitewide — code BFCM25 (store credit only)
End of Season Sale — collection

November 23, 2025

25% off sitewide — code BFCM25 (store credit only)
The End of Season Sale collection

November 22, 2025

25% off sitewide — code BFCM25 (store credit only)
End of Season Sale — sale collection

November 21, 2025

25% off sitewide — code BFCM25 (store credit only)
End of Season Sale collection

November 20, 2025

25% off sitewide — CODE: BFCM25 (store credit only)
The End of Season Sale collection

November 19, 2025

25% off sitewide | CODE: BFCM25 (store credit only)
End of Season Sale collection

November 18, 2025

The End of Season Sale — sale collection

November 17, 2025

The End of Season Sale — sale collection

November 16, 2025

The End of Season Sale — sale collection

November 15, 2025

The End of Season Sale (Sale collection)

November 14, 2025

The End of Season Sale collection

November 13, 2025

End of Season Sale (the-end-of-season-sale-collection)

November 12, 2025

End of Season Sale (The End of Season Sale collection)

November 4, 2025

End of Season Sale on select swimwear. Ends 11/30.
Holiday Sale on select swimwear. Ends 12/31.
Friends and Family Sale. 20% off sitewide.

November 3, 2025

Friends and Family Sale: 20% off sitewide. Ends 11/10.
End of Season Sale on select swimwear. Ends 11/30.

November 2, 2025

Friends and Family Sale: 20% off sitewide. Ends 11/15.
End of Season Sale on women's swimwear. Ends 11/30.

November 1, 2025

Friends and Family Sale - 20% off sitewide. Ends 11/15.
End of Season Sale on select items. Ends 11/30.

October 31, 2025

End of Season Sale on select items. Ends 12/31.
Sitewide Sale on all products. Ends 12/31.

October 30, 2025

Friends and Family Sale: 20% off sitewide. Ends 11/15.
End of Season Sale on women's swimwear. Ends 11/30.

October 29, 2025

Friends and Family Sale: 20% off sitewide. Ends 11/15.
End of Season Sale on women's swimwear. Ends 11/30.
Holiday Sale on selected swimwear. Ends 12/31.

October 28, 2025

Friends and Family Sale: 20% off sitewide. Ends 11/15.
End of Season Sale on selected items. Ends 11/30.
Holiday Sale on select swimwear styles. Ends 12/31.

October 27, 2025

Friends and Family Sale. 20% off sitewide. Ends 11/15.
End of Season Sale on women's swimwear. Ends 11/30.
Holiday Sale on selected swimwear. Ends 12/31.

October 26, 2025

Friends and Family Sale: 20% off sitewide. Ends 10/31.
End of Season Sale on Women's Swimsuits. Ends 10/31.

October 25, 2025

End of Season Sale on women's swimsuits and activewear.
Seasonal sale on swimwear and accessories.
50% off select items during the sitewide sale.

October 24, 2025

End of Season Sale on Women's Swimsuits and Activewear.

October 23, 2025

End of Season Sale on women's swimwear. Ends 12/31.
Friends and Family Sale on select items. Ends 12/31.
Sitewide Sale on all swimwear. Ends 12/31.

October 22, 2025

End of Season Sale on women's swimsuits and activewear.
Sitewide sale on selected items.

October 21, 2025

End of Season Sale on Women's Swimsuits. Ends 10/31.
Holiday Sale on Women's Activewear. Ends 12/31.
Friends and Family Sale. 20% off sitewide.

October 20, 2025

End of Season Sale on Women's Swimsuits and Activewear.

October 19, 2025

End of Season Sale on select swimwear. Ends 10/31.
Holiday Sale on swimwear and accessories. Ends 12/31.
Friends and Family Sale. Save on swimwear.

October 18, 2025

End of Season Sale on women's swimsuits and activewear.

October 17, 2025

End of Season Sale on select items. Ends 10/31.

October 16, 2025

End of Season Sale on women's swimwear. Ends 10/31.
Friends and Family Sale. 20% off sitewide.
New Arrivals Sale on women's activewear.

October 15, 2025

End of Season Sale on women's swimsuits and activewear.
Sale on new arrivals, including swimwear and accessories.
Seasonal sale on select swimwear items.

October 14, 2025

End of Season Sale on Women's Swimsuits. Ends 10/31.
Friends and Family Sale on Women's Activewear. Ends 10/20.

October 13, 2025

End of Season Sale on women's swimsuits and activewear.

October 12, 2025

End of Season Sale on Women's Swimsuits and Activewear.
Friends and Family Sale with 20% off sitewide.

October 10, 2025

End of Season Sale on select women's swimsuits.
Sale on new arrivals for women's activewear.
Seasonal sale on select swimwear styles.

October 9, 2025

End of Season Sale on select items. Ends 10/31.
Sale on Women's Swimsuits and Activewear. Ends 10/31.

October 8, 2025

Sale on new arrivals in women's activewear. Ends 10/15.
Friends and Family Sale: 20% off sitewide. Ends 10/20.
End of Season Sale on select women's swimwear. Ends 10/31.

October 7, 2025

Sale on new arrivals. Limited time offer.
End of Season Sale on select items. Ends soon.

October 6, 2025

End of Season Sale on select items. Ends 10/31.

October 5, 2025

End of Season Sale on select swimwear items.
Sale on new arrivals in swimwear.
Seasonal sale on select swimwear styles.

October 4, 2025

End of Season Sale on select items. Ends 10/31.

September 29, 2025

End of Season Sale on women's swimsuits and activewear. Ends 10/31.
Friends and Family Sale. 20% off sitewide.

August 27, 2025

End of Season Sale on women's swimwear. Ends 9/30.
Friends and Family Sale. 20% off sitewide.

August 23, 2025

End of Season Sale on women's swimsuits. Ends 8/31.

August 22, 2025

End of Season Sale on swimsuits and activewear. Ends 8/31.
Labor Day Sale on selected swimwear. Ends 9/5.

August 21, 2025

End of Season Sale on women's swimsuits and activewear.

August 12, 2025

Labor Day Sale with discounts on swimwear. Ends 9/5.
End of Season Sale on select women's swimsuits. Ends 8/31.
Friends and Family Sale with 20% off sitewide. Ends 8/15.

May 2, 2025

End of Season Sale on select items. Ends 5/31.
Friends and Family Sale: 20% off sitewide. Ends 5/15.

April 2, 2025

End of Season Sale on select items, up to 50% off. Ends 4/30.

February 25, 2025

End of Season Sale on swimwear and accessories.

February 23, 2025

End of Season Sale on swimwear and accessories.

February 16, 2025

End of Season Sale Collection with various swimwear.
Sale on selected swimwear items, prices starting at $52.
Sale on St. Tropez Sarong, now $66.

February 15, 2025

End of Season Sale Collection, various swimwear items.
Sale on selected swimwear items, prices starting at $52.
Sale on South Beach Sarong, priced at $58.

February 14, 2025

End of Season Sale on swimwear and accessories.
Sale on selected swimwear items, prices starting at $52.
Sale on St. Tropez Sarong, now $66.

February 13, 2025

End of Season Sale on swimwear and accessories.
Sale on selected items, prices starting at $58.
Sale on St. Barth's One Piece, now $176.

February 12, 2025

End of Season Sale on swimwear and accessories.
Sale on selected items, prices as low as $58.
Sale on St. Tropez Sarong, now $68.

February 11, 2025

End of Season Sale Collection with various discounts.

February 10, 2025

End of Season Sale on swimwear and accessories.
Sale on selected items, prices starting at $58.
Sale on St. Tropez Sarong, now $66.

February 9, 2025

End of Season Sale Collection, up to 50% off on select items.
Sale on selected swimwear items, prices starting at $52.
St. Tropez Sarong Sale, prices starting at $66.

February 8, 2025

End of Season Sale Collection, various swimwear styles on sale.
Sale on selected swimwear items, prices starting at $58.
Sale on St. Barth's One Piece, now $68.

February 7, 2025

End of Season Sale on swimwear and accessories.
Sale on selected swimwear items, prices starting at $58.
Sale on St. Tropez Sarong, now $66.

February 6, 2025

End of Season Sale on swimwear and accessories.
Sale on selected swimwear items, prices starting at $58.
St. Tropez Sarong sale, prices starting at $66.

February 5, 2025

End of Season Sale on swimwear and accessories.
Sale on selected items, prices starting at $58.
Sale on St. Tropez Sarong, now $66.

February 4, 2025

End of Season Sale on swimwear and accessories.
Sale on selected swimwear items, prices starting at $58.
St. Barth's One Piece on sale for $68.

February 3, 2025

End of Season Sale Collection with various swimwear.
Sale on selected sarongs, starting at $58.

February 2, 2025

End of Season Sale on swimwear and accessories.
Sale on selected items, prices starting at $68.
Sale on selected tops, prices starting at $79.

January 30, 2025

End of Season Sale Collection with various discounts.
Sale on selected products, prices starting from $59.
Sale on selected items, prices starting from $68.

January 25, 2025

End of Season Sale on swimwear and accessories.
Sale on selected items, prices as low as $59.
Discounted prices on various swimwear styles, starting at $68.

January 23, 2025

End of Season Sale Collection with various discounts.
Sale on selected items, prices starting at $59.
Sale on selected items, prices starting at $68.

January 22, 2025

End of Season Sale on swimwear and accessories.

January 21, 2025

End of Season Sale on swimwear and accessories.

January 20, 2025

End of Season Sale on swimwear and accessories.

January 18, 2025

End of Season Sale on swimwear and accessories.

January 16, 2025

End of Season Sale on swimwear and accessories.