Beautycounter

Minimalist clean beauty brand offering a curated, five-minute face lineup of skin-enhancing makeup.

Clean beauty retailer with strict ingredient standards. Curated selection of vetted skincare and makeup brands.

Superfood-powered skincare brand using clean, vegan formulas with kale, spinach, and green tea extracts.

Vegan beauty brand donating a product for every purchase, known for Liquid Lash Extensions Mascara.

Clean beauty brand built around activated charcoal deodorants and body care, sold at Whole Foods and Target.

Vegan salon-grade hair care brand offering shampoos, conditioners, and styling products free of silicones and parabens.

Clinically tested body skincare targeting stretch marks, cellulite, and skin firmness. Fills gaps left by face-focused brands.

Vegan, cruelty-free beauty brand known for the Hydro Grip Primer and easy stick-format products.

Sensitive-skin-focused skincare brand. Gentle, effective products for reactive and irritation-prone skin.

Clean beauty brand known for the Super Serum Skin Tint and organic-ingredient makeup with real pigment.

Zero-waste vegan makeup brand making multi-use color crayons and lip balms in plastic-free packaging.

P&G-owned natural personal care brand selling aluminum-free deodorant, body wash, and toothpaste.