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Pattern Beauty
Pattern Beauty

Tracee Ellis Ross's haircare brand designed specifically for curly, coily, and tight-textured hair types.

Kérastase
Kérastase

L'Oréal's premium haircare line offering salon-grade shampoos, treatments, and styling products for specific hair needs.

dpHUE
dpHUE

Hair color care brand specializing in at-home root touch-ups, color-boosting glosses, and apple cider vinegar products.

amika
amika

Colorful haircare brand known for its nourishing formulas and signature scent. Tools, treatments, and styling products.

Malin+Goetz
Malin+Goetz

New York apothecary brand offering gentle, design-forward skincare, body care, and fragrance for all skin types.

DevaCurl
DevaCurl

Haircare brand specializing in curly and wavy hair. Curl-specific shampoos, conditioners, and styling products.

Living Proof
Living Proof

Science-driven haircare brand known for patented Healthy Hair Molecule (OFPMA) in frizz-fighting products.

LUS Brands
LUS Brands

Canadian curly hair brand built on a three-step routine. Vegan, silicone-free formulas for wavy to coily hair.

Ouidad
Ouidad

Curly hair specialist brand offering products and salon services specifically formulated for textured hair.

Function of Beauty
Function of Beauty

Customizable haircare, skincare, and body care. Build your own formula based on a quiz.

Virtue Labs
Virtue Labs

Haircare brand built around patented Alpha Keratin 60ku protein that repairs damage in as few as five uses.

Kiehl's
Kiehl's

L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.