Sales History

Updated November 15, 2025

November 15, 2025

Swatch Promo: Buy 2 color swatches, get the 3rd free
15% off made-to-order bridesmaids dresses in blue & neutrals. Through November

November 14, 2025

Swatch Promo: Buy 2 swatches, get the 3rd free
15% off made-to-order bridesmaids dresses in blue & neutrals — through November

November 13, 2025

Swatch Promo — Buy 2 swatches, get the 3rd free
15% off made-to-order bridesmaids dresses in blue & neutrals — Through November

November 12, 2025

Buy 2 swatches, get the 3rd free (color swatches)
Pre-Black Friday Flash Sale — 30% off select items (11/11–11/12)

November 11, 2025

Swatch Promo: buy 2 swatches, receive the 3rd free
Pre-Black Friday Flash Sale: 30% off select items, 11/11 - 11/12

November 10, 2025

15% off all made-to-order bridesmaids dresses in shades of blue & neutrals. Through November.

November 9, 2025

15% off all made-to-order bridesmaids dresses in shades of blue & neutrals. Through November.

November 8, 2025

15% off all made-to-order bridesmaids dresses in shades of blue & neutrals. Ends 11/30.

November 7, 2025

15% off all made-to-order bridesmaids dresses in shades of blue & neutrals. Ends 11/30.

November 6, 2025

15% off all made-to-order bridesmaids dresses in shades of blue & neutrals. Through November.

November 5, 2025

15% off all made-to-order bridesmaids dresses in shades of blue & neutrals. Ends 11/30.

November 4, 2025

15% off all made-to-order bridesmaids dresses in shades of blue & neutrals. Ends 11/30.

November 3, 2025

15% off all made-to-order bridesmaids dresses in shades of blue & neutrals. Through November.

November 2, 2025

15% off all made-to-order bridesmaids dresses in shades of blue & neutrals. Through November.

November 1, 2025

15% off all made-to-order bridesmaids dresses in shades of blue & neutrals. Ends 11/30.

October 31, 2025

15% off all made-to-order bridesmaids dresses in shades of blue & neutrals. Through November.

October 30, 2025

15% off all made-to-order bridesmaids dresses in luxe satin, chiffon, & faille. Ends 10/31.

October 29, 2025

15% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 10/31.

October 28, 2025

15% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 10/31.

October 27, 2025

15% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 10/31.

October 26, 2025

15% off all made-to-order bridesmaids dresses through October.

October 25, 2025

15% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 10/31.

October 24, 2025

15% off all made-to-order bridesmaids dresses through October.

October 23, 2025

15% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 10/31.

October 22, 2025

15% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 10/31.

October 21, 2025

15% off all made-to-order bridesmaids dresses through October.

October 20, 2025

Earrings & Accessories Sale: 20% off from 10/17 - 10/19.

October 19, 2025

Earrings & Accessories Sale, 20% off from 10/17 - 10/19.

October 18, 2025

Earrings & Accessories Sale: 20% off from 10/17 - 10/19.

October 17, 2025

Earrings & Accessories Sale: 20% off from 10/17 - 10/19.

October 16, 2025

15% off all made-to-order bridesmaids dresses. Ends 10/31.

October 15, 2025

15% off all made-to-order bridesmaids dresses. Ends 10/31.

October 14, 2025

15% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 10/31.

October 13, 2025

15% off all made-to-order bridesmaids dresses. Ends 10/31.

October 12, 2025

15% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 10/31.

October 11, 2025

15% off all made-to-order bridesmaids dresses. Through October.

October 10, 2025

15% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 10/31.

October 9, 2025

15% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 10/31.

October 8, 2025

15% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 10/31.

October 7, 2025

15% off all made-to-order bridesmaids dresses. Ends 10/31.

October 6, 2025

15% off all made-to-order bridesmaids dresses in luxe fabrics. Through October.

October 5, 2025

Online Warehouse Sale, dresses starting at $49. Ends 10/5.

October 4, 2025

Online Warehouse Sale, dresses starting at $49. Ends 10/5.

October 3, 2025

Online Warehouse Sale from 10/2 - 10/5, dresses starting at $49.

October 2, 2025

Online Warehouse Sale from 10/2 - 10/5, dresses starting at $49.

October 1, 2025

15% off all made-to-order bridesmaids dresses in luxe fabrics. Ends 10/31.

September 30, 2025

15% off all made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 29, 2025

15% off made-to-order bridesmaids dresses, 10% off bridal gowns. Ends September.

September 28, 2025

15% off all made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 27, 2025

15% off all made-to-order bridesmaids dresses, 10% off bridal gowns. Ends 09/30.

September 26, 2025

15% off all made-to-order bridesmaids dresses, 10% off bridal gowns. Ends 9/30.

September 25, 2025

15% off made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 24, 2025

15% off made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 23, 2025

15% off made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 22, 2025

15% off all made-to-order bridesmaids dresses and 10% off bridal gowns. Ends September.

September 21, 2025

15% off all made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 20, 2025

15% off all made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 19, 2025

15% off made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 18, 2025

15% off all made-to-order bridesmaids dresses and 10% off bridal gowns. Through September.

September 17, 2025

15% off made-to-order bridesmaids dresses and 10% off bridal gowns. Through September.

September 16, 2025

15% off made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 15, 2025

15% off made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 14, 2025

15% off made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 13, 2025

15% off all made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 12, 2025

15% off made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 11, 2025

15% off made-to-order bridesmaids dresses + 10% off bridal gowns. Through September.

September 10, 2025

15% off all made-to-order bridesmaids dresses and 10% off bridal gowns. Through September.

September 9, 2025

15% off made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 8, 2025

15% off made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 7, 2025

15% off made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 6, 2025

Sample sale in New York on 09.16-09.17.
15% off all made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 5, 2025

Sample sale in New York on 09.16-09.17.
15% off made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 4, 2025

Sample sale in New York on 09.16-09.17.
15% off made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 3, 2025

Sample sale in New York on 09.16-09.17.
15% off all made-to-order bridesmaids dresses, 10% off bridal gowns. Through September.

September 2, 2025

Labor Day Sale: 20% off sitewide, online only. Exclusions apply.

September 1, 2025

Labor Day Sale: 20% off sitewide. Ends 9/1.

August 31, 2025

20% off sitewide as part of the Labor Day Sale! Exclusions apply.

August 30, 2025

Take 20% off sitewide as part of our Labor Day Sale! Exclusions apply.

August 29, 2025

Labor Day Sale: 20% off sitewide from 8/29 - 9/1.

August 28, 2025

Sample sale in New York on 09.16-09.17.
20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Ends 8/31.

August 27, 2025

20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Ends August.

August 26, 2025

20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.

August 25, 2025

20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.

August 24, 2025

20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.

August 23, 2025

20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Ends August.

August 22, 2025

20% off all made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.

August 21, 2025

20% off all made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.

August 20, 2025

20% off all made-to-order bridesmaids dresses and 15% off bridal gowns. Through August.

August 19, 2025

15% off all bridal gowns + accessories, ends 8/19.

August 18, 2025

15% off all bridal gowns + bridal accessories. Ends 8/19.

August 17, 2025

20% off all made-to-order bridesmaids dresses, 15% off bridal gowns. Ends 8/31.

August 16, 2025

20% off all made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.

August 15, 2025

20% off made-to-order bridesmaids dresses + 15% off bridal gowns. Through August.

August 14, 2025

20% off all made-to-order bridesmaids dresses + 15% off bridal gowns. Through August.

August 13, 2025

20% off all made-to-order bridesmaids dresses + 15% off all bridal gowns. Through August.

August 12, 2025

20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Ends August.

August 11, 2025

20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.

August 10, 2025

20% off all made-to-order bridesmaids dresses through August.
15% off all bridal gowns through August.

August 9, 2025

20% off all made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.

August 8, 2025

20% off all made-to-order bridesmaids dresses + 15% off all bridal gowns. Through August.

August 7, 2025

20% off all made-to-order bridesmaids dresses and 15% off bridal gowns. Through August.

August 6, 2025

20% off made-to-order bridesmaids dresses and 15% off bridal gowns. Ends August.

August 5, 2025

20% off made-to-order bridesmaids dresses + 15% off bridal gowns. Through August.

August 4, 2025

20% off made-to-order bridesmaids dresses, 15% off bridal gowns. Through August.

August 3, 2025

20% off made-to-order bridesmaids dresses + 15% off bridal gowns. Through August.

August 2, 2025

20% off made-to-order bridesmaids dresses + 15% off bridal gowns. Through August.

August 1, 2025

10% off all made-to-order bridesmaids dresses in red, blush & blue. Ends 7/31.

July 31, 2025

10% off all made-to-order bridesmaids dresses in red, blush & blue. Ends 7/31.

July 30, 2025

10% off all made-to-order bridesmaids dresses in shades of red, blush & blue.