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Virtue Labs

Haircare brand built around patented Alpha Keratin 60ku protein that repairs damage in as few as five uses.

Fable & Mane

Indian-inspired hair care brand using Ayurvedic ingredients like ashwagandha and jasmine, known for their HoliRoots pre-wash oil.

Living Proof

Science-driven haircare brand known for patented Healthy Hair Molecule (OFPMA) in frizz-fighting products.

R+Co
R+Co

Fashion-forward haircare brand co-founded by celebrity hairstylists, known for creative styling products.

Kiehl's
Kiehl's

L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.

dpHUE
dpHUE

Hair color care brand specializing in at-home root touch-ups, color-boosting glosses, and apple cider vinegar products.

Kérastase

L'Oréal's premium haircare line offering salon-grade shampoos, treatments, and styling products for specific hair needs.

Aveda
Aveda

Plant-based beauty brand known for salon-quality haircare, skincare, and signature aromas. Estée Lauder-owned.

Ouidad
Ouidad

Curly hair specialist brand offering products and salon services specifically formulated for textured hair.

Function of Beauty

Customizable haircare, skincare, and body care. Build your own formula based on a quiz.

DevaCurl
DevaCurl

Haircare brand specializing in curly and wavy hair. Curl-specific shampoos, conditioners, and styling products.

Moroccanoil

Haircare brand that popularized argan oil treatments, selling professional-grade styling and hair products.