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Sales History

Updated February 6, 2026

February 6, 2026

V-Day: 10% off sitewide, use code XOXO2026.

February 5, 2026

5% Off For New Order with code: NEWTOAW5.

February 3, 2026

5% Off for New Orders with code NEWTOAW5.

January 14, 2026

Get 5 FREE swatches with code FREESWA.
5% Off for new orders with code NEWTOAW5.

January 9, 2026

Get 5 FREE Swatches with code: FREESWA
5% Off For New Order with code: NEWTOAW5

December 28, 2025

Share Engagement Story, Win Free Wedding Dress - Join now.

December 25, 2025

Share Engagement Story, Win Free Wedding Dress

December 24, 2025

Hot sale: Share engagement story, win free wedding dress.

December 23, 2025

Share Engagement Story, Win Free Wedding Dress.

December 20, 2025

Join now for a chance to win a free wedding dress.

December 17, 2025

Share Engagement Story, Win Free Wedding Dress

December 16, 2025

Share Engagement Story, Win Free Wedding Dress. Join now.

December 12, 2025

Share Engagement Story to Win a Free Wedding Dress. Ends 12/31.

December 4, 2025

5% Off For New Order with code: NEWTOAW5.

December 3, 2025

Cyber Monday: 8% Off Sitewide, Code: CYBERMONDAY

December 2, 2025

Cyber Monday: 8% Off Sitewide, Code: CYBERMONDAY

December 1, 2025

Cyber Monday: 8% Off Sitewide, Code: CYBERMONDAY

November 30, 2025

Black Friday: Up To 15% Off, Use Code: BLACKFRIDAY2

November 29, 2025

Black Friday: Up To 15% Off, Use Code: BLACKFRIDAY2

November 28, 2025

Black Friday Sale: Up To 15% Off with code BLACKFRIDAY2

November 27, 2025

Black Friday: Up To 15% Off, Use Code: BLACKFRIDAY2

November 26, 2025

Black Friday: Up To 15% Off, Use Code: BLACKFRIDAY2

November 25, 2025

Sale — Bridesmaid dresses
Black Friday: Up to 15% off, use code BLACKFRIDAY2

November 24, 2025

Sale on bridesmaid dresses
Black Friday: Up to 15% off, use code BLACKFRIDAY1

November 23, 2025

Sale: Bridesmaid dresses
Black Friday: Up to 15% off (use code BLACKFRIDAY1)

November 22, 2025

Sale — Bridesmaid dresses
Black Friday — Up to 15% off (Code: BLACKFRIDAY1)

November 21, 2025

Sale on bridesmaid dresses
Black Friday: Up to 15% off (use code BLACKFRIDAY1)

November 20, 2025

Sale on bridesmaid dresses
Black Friday: Up to 15% off, use code BLACKFRIDAY1

November 19, 2025

Sale on bridesmaid dresses
Black Friday — up to 15% off, code BLACKFRIDAY1

November 17, 2025

Sale — bridesmaid dresses
Black Friday: Up to 15% off (Use code BLACKFRIDAY1)

November 16, 2025

Sale — bridesmaid dresses
Black Friday: Up to 15% off, use code BLACKFRIDAY1

November 15, 2025

Sale on bridesmaid dresses
Black Friday - Up to 15% off, use code BLACKFRIDAY1

November 14, 2025

Sale on bridesmaid dresses
Black Friday: Up to 15% off (use code BLACKFRIDAY1)

November 10, 2025

12% Off Hot Dresses with code 12DRESS.

November 9, 2025

12% Off Hot Dresses! Code: 12DRESS

November 8, 2025

12% Off Hot Dresses with code: 12DRESS

November 7, 2025

12% Off Hot Dresses with code: 12DRESS.

November 6, 2025

Hot Dresses Sale on selected styles.

November 5, 2025

Hot Dresses Sale on various styles.

November 4, 2025

Hot Dresses Sale on various styles.

November 3, 2025

Hot Dresses Sale on selected items.

November 2, 2025

Hot Dresses Sale on select items.

November 1, 2025

12% Off Hot Dresses! Code: 12DRESS.
Hot Dresses Sale on select styles.

October 31, 2025

12% Off Hot Dresses! Code: 12DRESS.
Hot Dresses Sale on selected items.

October 30, 2025

Hot Dresses Sale on various styles.

October 29, 2025

Hot Dresses Sale on selected items.

October 28, 2025

Hot Dresses Sale on various styles.

October 27, 2025

Hot Dresses Sale

October 26, 2025

12% Off Hot Dresses! Code: 12DRESS
Hot Dresses Sale

October 25, 2025

Hot Dresses Sale on selected styles.
12% Off Hot Dresses! Code: 12DRESS.

October 24, 2025

Hot Dresses Sale on various styles.

October 22, 2025

10% Off Holiday Dresses! Code: GETREADY

October 21, 2025

10% Off Holiday Dresses! Code: GETREADY

October 20, 2025

10% Off Holiday Dresses! Code: GETREADY

October 19, 2025

10% Off Holiday Dresses! Code: GETREADY

October 18, 2025

10% Off Holiday Dresses! Code: GETREADY

October 17, 2025

10% Off Holiday Dresses! Code: GETREADY

October 16, 2025

10% Off Holiday Dresses! Code: GETREADY

October 15, 2025

10% Off Holiday Dresses! Code: GETREADY

October 14, 2025

10% Off Holiday Dresses! Code: GETREADY

October 13, 2025

10% Off Holiday Dresses! Code: GETREADY

October 12, 2025

10% Off Holiday Dresses! Code: GETREADY

October 11, 2025

10% Off Holiday Dresses! Code: GETREADY

October 10, 2025

10% Off Holiday Dresses! Code: GETREADY

August 26, 2025

10% Off All Prom & Homecoming Dresses. Code: BTS2025

August 25, 2025

10% Off All Prom & Homecoming Dresses! Code: BTS2025

August 24, 2025

10% Off All Prom & Homecoming Dresses. Code: BTS2025

August 23, 2025

10% Off All Prom & Homecoming Dresses. Code: BTS2025

August 22, 2025

10% Off All Prom & Homecoming Dresses. Code: BTS2025
Sale on wedding items. Check the wedding sales section.

August 21, 2025

10% Off All Prom & Homecoming Dresses. Code: BTS2025

August 20, 2025

10% Off All Prom & Homecoming Dresses. Code: BTS2025

August 19, 2025

10% Off All Prom & Homecoming Dresses. Code: BTS2025

August 18, 2025

10% Off All Prom & Homecoming Dresses! Code: BTS2025

August 17, 2025

10% Off All Prom & Homecoming Dresses. Code: BTS2025

August 16, 2025

10% Off All Prom & Homecoming Dresses. Code: BTS2025

August 15, 2025

10% Off All Prom & Homecoming Dresses! Code: BTS2025

July 30, 2025

Sale on wedding dresses and bridesmaid dresses

July 29, 2025

Sale on wedding dresses and bridesmaid dresses

July 28, 2025

Sale on wedding dresses and bridesmaid dresses

July 27, 2025

Sitewide Sale on Wedding Dresses and Accessories

July 26, 2025

Sale on Wedding Dresses and Bridesmaid Dresses

July 25, 2025

Sale on wedding dresses and bridesmaid dresses

July 24, 2025

10th Anniversary Raffle for a chance to win a $500 voucher

July 23, 2025

10th Anniversary Sale Event

June 18, 2025

5% Off For New Order! Code: NEWTOAW5

June 8, 2025

5% Off For New Order! Code: NEWTOAW5

June 5, 2025

5% Off For New Order! Code: NEWTOAW5

May 28, 2025

5% Off For New Order! Code: NEWTOAW5

May 27, 2025

5% Off For New Order! Code: NEWTOAW5

May 26, 2025

5% Off For New Order! Code: NEWTOAW5

May 25, 2025

5% Off For New Order! Code: NEWTOAW5

May 24, 2025

5% Off For New Order! Code: NEWTOAW5

May 22, 2025

5% Off For New Order! Code: NEWTOAW5

May 19, 2025

5% Off For New Order! Code: NEWTOAW5

May 18, 2025

5% Off For New Order! Code: NEWTOAW5

May 17, 2025

5% Off For New Order! Code: NEWTOAW5

May 16, 2025

5% Off For New Order! Code: NEWTOAW5

May 15, 2025

5% Off For New Order! Code: NEWTOAW5

May 6, 2025

5% Off for new orders, Code: NEWTOAW5

April 27, 2025

5% Off for new orders, Code: NEWTOAW5

April 26, 2025

5% Off for new orders, Code: NEWTOAW5

April 25, 2025

5% Off for new orders, Code: NEWTOAW5

April 24, 2025

5% Off for new orders, Code: NEWTOAW5

April 23, 2025

5% Off for new orders, Code: NEWTOAW5

April 22, 2025

5% Off for new orders, Code: NEWTOAW5.

April 20, 2025

5% Off for new orders, Code: NEWTOAW5

April 19, 2025

5% Off for new orders, Code: NEWTOAW5

April 18, 2025

5% Off for new orders, Code: NEWTOAW5

April 17, 2025

Easter Raffle, Win 500 USD!

April 16, 2025

5% Off for new orders, Code: NEWTOAW5

April 14, 2025

Join Easter Raffle, Win 500 USD!
5% Off for new orders, Code: NEWTOAW5

April 13, 2025

Join Easter Raffle, Win 500 USD!
5% Off for new orders, Code: NEWTOAW5

April 12, 2025

Join Easter Raffle, Win 500 USD!
5% Off for new orders, Code: NEWTOAW5

April 8, 2025

5% Off for new orders, Code: NEWTOAW5
Join Easter Raffle, Win 500 USD!

April 7, 2025

Join Easter Raffle, Win 500 USD!
5% Off for new orders, Code: NEWTOAW5

April 5, 2025

Join Easter Raffle, Win 500 USD!
5% Off for new orders, Code: NEWTOAW5

April 4, 2025

Join Easter Raffle, Win 500 USD!
5% Off for new orders, Code: NEWTOAW5

April 3, 2025

Join Easter Raffle, Win 500 USD!
5% Off for new orders, Code: NEWTOAW5

April 2, 2025

Join Easter Raffle, Win 500 USD!
5% Off for new orders, Code: NEWTOAW5

April 1, 2025

Join Easter Raffle, Win 500 USD!
5% Off for new orders, Code: NEWTOAW5

March 31, 2025

Join Easter Raffle, Win 500 USD!
5% Off for new orders, Code: NEWTOAW5

March 30, 2025

5% Off for new orders, Code: NEWTOAW5

March 29, 2025

5% Off for new orders, Code: NEWTOAW5

March 28, 2025

5% Off for new orders, Code: NEWTOAW5

March 27, 2025

5% Off for new orders, Code: NEWTOAW5

March 26, 2025

5% Off for new orders, Code: NEWTOAW5

March 25, 2025

5% Off for new orders, Code: NEWTOAW5

March 24, 2025

5% Off for new orders, Code: NEWTOAW5

March 23, 2025

5% Off for new orders, Code: NEWTOAW5

March 22, 2025

5% Off for new orders, Code: NEWTOAW5

March 21, 2025

5% Off for new orders, Code: NEWTOAW5

March 20, 2025

5% Off for new orders, Code: NEWTOAW5

March 19, 2025

5% Off for new orders, Code: NEWTOAW5

March 18, 2025

5% Off for new orders, Code: NEWTOAW5

March 17, 2025

5% Off for new orders, Code: NEWTOAW5

March 16, 2025

5% Off for new orders, Code: NEWTOAW5

March 15, 2025

5% Off for new orders, Code: NEWTOAW5

March 14, 2025

5% Off for new orders, Code: NEWTOAW5

March 13, 2025

5% Off for new orders, Code: NEWTOAW5

March 12, 2025

5% Off for new orders, Code: NEWTOAW5

March 11, 2025

5% Off for new orders, Code: NEWTOAW5

March 10, 2025

5% Off for new orders, Code: NEWTOAW5

March 9, 2025

5% Off for new orders, Code: NEWTOAW5

March 8, 2025

5% Off for new orders, Code: NEWTOAW5

March 7, 2025

5% Off for new orders, Code: NEWTOAW5

March 6, 2025

5% Off for new orders, Code: NEWTOAW5

March 5, 2025

5% Off for new orders. Use code: NEWTOAW5.

March 4, 2025

5% Off for new orders, Code: NEWTOAW5.

March 3, 2025

5% Off for new orders, Code: NEWTOAW5.

March 2, 2025

5% Off for new orders. Use code: NEWTOAW5.

March 1, 2025

5% Off for new orders. Use code: NEWTOAW5.

February 28, 2025

5% Off for new orders, Code: NEWTOAW5

February 27, 2025

5% Off for new orders, Code: NEWTOAW5.

February 26, 2025

5% Off for new orders, Code: NEWTOAW5.

February 25, 2025

5% Off for new orders. Use code: NEWTOAW5.

February 24, 2025

5% Off for new orders. Use code: NEWTOAW5.

February 23, 2025

5% Off for new orders. Code: NEWTOAW5.

February 22, 2025

5% Off for new orders, Code: NEWTOAW5.

February 21, 2025

5% Off for new orders, Code: NEWTOAW5

February 20, 2025

5% Off for new orders. Code: NEWTOAW5.

February 19, 2025

5% Off for new orders. Code: NEWTOAW5.

February 17, 2025

5% Off for new orders, Code: NEWTOAW5

February 16, 2025

Valentine’s Day: 10% Off Sitewide, Code: XOXO2025

February 15, 2025

Valentine’s Day: 10% Off Sitewide, Code: XOXO2025

February 14, 2025

Valentine’s Day: 10% Off Sitewide.

February 13, 2025

Valentine’s Day: 10% Off Sitewide with code XOXO2025.

February 12, 2025

Valentine’s Day: 10% Off Sitewide with Code: XOXO2025

February 11, 2025

Valentine’s Day: 10% Off Sitewide, Code: XOXO2025

February 10, 2025

Valentine’s Day: 10% Off Sitewide, Code: XOXO2025

February 9, 2025

Valentine’s Day: 10% Off Sitewide with code XOXO2025.
5% Off for new orders with code NEWTOAW5.

February 8, 2025

Valentine’s Day: 10% Off Sitewide, Code: XOXO2025

February 7, 2025

Valentine’s Day: 10% Off Sitewide with code XOXO2025.

February 6, 2025

Valentine’s Day: 10% Off Sitewide. Code: XOXO2025