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Sales History

Updated December 8, 2025

December 7, 2025

25% off during Black Friday Sale. Ends 12/31.

December 5, 2025

25% off for Black Friday on selected items. Ends 12/31.

December 3, 2025

25% off for Black Friday sale. Ends 12/3.

December 2, 2025

25% off Best Sellers*
25% off Earrings*
Final hours for 25% off almost everything*

December 1, 2025

25% off earrings as part of the Cyber Monday sale.
Final hours for 25% off selected items. Shop before they're gone.
Cyber Monday Sale: 25% off almost everything. Ends soon.

November 30, 2025

Black Friday Sale | 25% off almost everything* including jewels.

November 29, 2025

Last chance for Black Friday: 25% off*.
Get up to 50% off on Advent Calendars.
Black Friday Sale: 25% off almost everything. Shop bestsellers and iconic designs.

November 28, 2025

25% off earrings for Black Friday.

November 27, 2025

Black Friday Sale on earrings with 25% off.

November 26, 2025

25% off Best Sellers for Black Friday.
25% off Gift Guide items for Black Friday.
Black Friday Sale: 25% off almost everything including bestsellers.

November 25, 2025

25% off Earrings*
Advent calendars — up to 50% off (final call)
Black Friday — 25% off almost everything*

November 24, 2025

Up to 50% off Advent Calendars (Final call)
25% off Earrings* (Black Friday)
Black Friday - 25% off almost everything*

November 23, 2025

Black Friday — 25% off Best Sellers*. Ends 24/11/2025
Black Friday — 25% off Earrings*. Ends 24/11/2025
Black Friday — 25% off almost everything*; double points. Ends 24/11/2025

November 22, 2025

25% off Earrings* (Black Friday)
25% off Best Sellers* (Black Friday)
Black Friday — 25% off almost everything*; double points. Ends 11/24/2025

November 21, 2025

25% off Best Sellers* (Black Friday)
25% off Earrings* (Black Friday)
Black Friday — 25% off almost everything* + double points (Ends 24/11/2025)

November 20, 2025

Black Friday — 25% off almost everything*
Advent calendars — up to 50% off (final call)

November 19, 2025

Best Sellers — 25% off* (Black Friday)
Black Friday — 25% off almost everything*
Advent calendars — up to 50% off* (Final call)

November 18, 2025

Black Friday: 25% off almost everything*
Advent Calendars: Up to 50% off
25% off Earrings*

November 17, 2025

Black Friday Early Access — 25% off almost everything; shop on the A&M App

November 16, 2025

Student Discount
Blue Light Discount (key workers)
Refer a Friend (referral discount program)

November 15, 2025

Student Discount (students) — student discount page
Blue Light Discount (key workers) — key worker discount page

November 14, 2025

Blue Light Discount for key workers
Student Discount (students)

November 13, 2025

Refer a Friend program (refer-a-friend)
Blue Light Discount (key workers)
Student Discount (student verification available)

November 12, 2025

Black Friday is coming — shop early on the app

October 29, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 28, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 27, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 26, 2025

FREE EARRINGS when you spend £100+. Offer ends 10/27.

October 23, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 22, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 21, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 20, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 19, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 18, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 17, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 16, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 15, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 14, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 13, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 12, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 11, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 10, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 9, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

October 8, 2025

A&M Advent Calendars with exclusive jewels and savings of up to 50% off.

September 22, 2025

Save 15% with Student Discount. Limited time only.

September 20, 2025

Save 15% with Student Discount. Limited time only.

September 17, 2025

Save 15% with Student Discount. Limited time only.

August 31, 2025

Final chance for a free gift when you spend £100+. Offer ends 9/1.

August 30, 2025

Free gift when you spend £100+. Ends 9/1.

August 29, 2025

Free gift when you spend £100 or more. Ends 09/01.

August 28, 2025

Free gift when you spend £100+. Ends 09/01.

June 29, 2025

Summer Sale | Up to 50% off. Last chance to shop.

June 28, 2025

Summer Sale | Up to 50% off*

June 27, 2025

Summer Sale | Up to 50% off*

June 26, 2025

Summer Sale | Up to 50% off*

June 25, 2025

Summer Sale | Up to 50% off*

June 24, 2025

Summer Sale | Up to 50% off* on jewelry.

June 23, 2025

Summer Sale | Up to 50% off* on new styles.

June 22, 2025

Summer Sale with up to 50% off on selected lines.

June 21, 2025

Summer Sale with up to 50% off on selected lines.

June 20, 2025

Summer Sale with up to 50% off on selected lines.

June 19, 2025

Summer Sale with up to 50% off on selected lines.

June 18, 2025

Summer Sale with up to 50% off on selected lines.

June 17, 2025

Summer Sale with up to 50% off on selected lines.

May 22, 2025

25% off on selected jewelry for students. Ends 12/31.

May 21, 2025

25% off on select jewelry items. Ends 12pm today.

May 20, 2025

25% off selected jewelry items. Ends 12pm today.

May 19, 2025

25% off on selected jewelry. Ends 12pm today.

May 18, 2025

25% off on selected jewelry items. Ends 12pm today.

May 17, 2025

25% off on select jewelry items. Ends 12pm today.

May 16, 2025

25% off on select jewelry items. Ends 12pm today.

May 15, 2025

25% off almost everything for the Black Friday Sale. Ends 12pm today.

May 14, 2025

25% off almost everything for a limited time.

May 13, 2025

25% off almost everything for the Black Friday Sale. Ends 12pm today.

May 12, 2025

25% off almost everything for the festive season. Exclusions apply.

May 11, 2025

25% off almost everything for a limited time.

May 10, 2025

25% off almost everything for a limited time.

May 9, 2025

25% off almost everything for the Black Friday Sale. Ends 12pm today.

May 8, 2025

25% off almost everything for a limited time.

May 7, 2025

25% off almost everything for a limited time.

May 6, 2025

25% off almost everything for the Black Friday Sale. Ends 12pm today.

May 5, 2025

25% off almost everything for a limited time.

May 4, 2025

25% off almost everything for a limited time.

May 3, 2025

25% off almost everything for a limited time.

May 2, 2025

25% off almost everything for a limited time.

May 1, 2025

25% off almost everything for the festive season.
Students enjoy 15% off.

April 30, 2025

25% off almost everything for the festive season. Ends 12/31.

April 29, 2025

25% off almost everything for the festive season. Exclusions apply.

April 28, 2025

25% off almost everything for the festive season.

April 27, 2025

25% off almost everything for the Black Friday Sale. Ends 12pm today.

April 26, 2025

25% off almost everything for a limited time.

April 25, 2025

25% off almost everything for the Black Friday Sale. Ends 12pm today.

April 24, 2025

25% off almost everything for the Black Friday Sale. Ends 12pm today.

April 23, 2025

25% off almost everything for the festive season. Exclusions apply.

April 22, 2025

25% off almost everything for the festive season. Exclusions apply.

April 19, 2025

25% off almost everything for the festive season. Exclusions apply.

April 18, 2025

25% off almost everything for the festive season.

April 13, 2025

25% off almost everything for the Black Friday Sale. Ends 12pm today.

April 11, 2025

25% off almost everything for the festive season. Exclusions apply.

April 9, 2025

25% off almost everything for the festive season. Ends 12pm today.

April 8, 2025

25% off almost everything for a limited time.

April 6, 2025

25% off almost everything for the festive season.

April 4, 2025

25% off almost everything for the festive season.

April 2, 2025

25% off almost everything for a limited time.

April 1, 2025

25% off almost everything for the festive season.

March 31, 2025

25% off almost everything for the festive season. Ends 12/31.

March 29, 2025

25% off almost everything for the festive season.

March 28, 2025

25% off almost everything for the festive season. Exclusions apply.

March 27, 2025

25% off* on selected jewelry items. Ends 12pm today.

March 26, 2025

25% off almost everything for the festive season.

March 25, 2025

25% off almost everything for the festive season.

March 24, 2025

25% off almost everything for the festive season.

March 23, 2025

25% off almost everything for the festive season.

March 22, 2025

25% off almost everything for the festive season.

March 21, 2025

25% off almost everything for the festive season.

March 20, 2025

25% off almost everything for the festive season. Exclusions apply.

March 19, 2025

25% off almost everything for the festive season.

March 18, 2025

25% off almost everything for the festive season.

March 17, 2025

25% off almost everything for the festive season.

March 16, 2025

Free gift when you spend £100+, online & in-store. Ends tomorrow.

March 12, 2025

25% off almost everything for the festive season. Exclusions apply.

March 11, 2025

25% off almost everything for the festive season.

March 10, 2025

25% off almost everything for the festive season.

March 9, 2025

25% off almost everything for the festive season.

March 8, 2025

25% off almost everything for the festive season.

March 7, 2025

25% off almost everything for the festive season.

March 6, 2025

25% off almost everything for the festive season.

March 5, 2025

25% off during the Black Friday sale. Ends 12pm today.

March 4, 2025

25% off during the Black Friday sale. Ends 12pm today.

March 3, 2025

25% off during the Black Friday Sale. Ends 12pm today.

March 2, 2025

25% off* Charming✨ Our Black Friday sale ends TODAY 12pm.

March 1, 2025

25% off* Charming✨ Our Black Friday sale ends TODAY 12pm.

February 28, 2025

25% off* Charming✨ Our Black Friday sale ends TODAY 12pm.

February 27, 2025

25% off* on selected items for Black Friday sale. Exclusions apply.

February 26, 2025

25% off almost everything for the Black Friday Sale. Ends 12pm today.

February 25, 2025

25% off* on selected items for both you and your best friends.

February 24, 2025

25% off during the Black Friday Sale. Ends 12pm today.

February 23, 2025

25% off during the Black Friday Sale. Ends 12pm today.

February 22, 2025

25% off during the Black Friday sale. Ends today at 12pm.

February 21, 2025

25% off* Charming✨ Our Black Friday sale ends TODAY 12pm.

February 20, 2025

25% off* on selected items for Black Friday sale. Ends 12pm today.

February 19, 2025

25% off* on selected items for both men and women. Ends 12pm today.

February 18, 2025

25% off during the Black Friday Sale. Ends 12pm today.

February 17, 2025

25% off during the Black Friday Sale, ends today at 12pm.

February 16, 2025

25% off* Charming✨ Our Black Friday sale ends TODAY 12pm.

February 15, 2025

25% off* Charming✨ Our Black Friday sale ends TODAY 12pm.

February 14, 2025

25% off* Charming✨ Our Black Friday sale ends TODAY 12pm.

February 13, 2025

25% off almost everything for the festive season.

February 12, 2025

25% off almost everything for both men and women. Ends 12pm today.

February 6, 2025

25% off* Charming✨ Our Black Friday sale ends TODAY 12pm.
25% off* almost everything for the festive season.
Up to 25% off* on timeless pieces for you and your best friends.

February 5, 2025

25% off* almost everything for the festive season.
25% off* on selected items for both you and your best friends.

February 2, 2025

25% off* Charming✨ Our Black Friday sale ends TODAY 12pm.

February 1, 2025

25% off* Charming✨ Our Black Friday sale ends TODAY 12pm.
25% off* almost everything for the festive season.
Up to 25% off* on timeless pieces for you and your best friends.

January 31, 2025

25% off* during the Black Friday sale, ends 12pm today.

January 30, 2025

25% off* on selected items for Black Friday sale. Ends 12pm today.

January 26, 2025

25% off* Charming✨ Our Black Friday sale ends TODAY 12pm.

January 25, 2025

25% off* Charming. Black Friday sale ends TODAY 12pm.

January 24, 2025

25% off* on selected items for Black Friday sale. Ends 12pm today.

January 23, 2025

25% off* on selected items for Black Friday Sale. Ends 12pm today.

January 22, 2025

25% off* on select items for Black Friday sale. Ends 12pm today.

January 21, 2025

25% off* on selected items for both men and women. Ends 12pm today.

January 19, 2025

25% off* on selected items for both you and your best friends.
25% off* almost everything for the festive season.
Enjoy up to 15% off* in-store experiences.

January 17, 2025

25% off* during the Black Friday sale. Ends 12pm today.
25% off* almost everything for the festive season.
Up to 25% off* on timeless pieces for you and your best friends.

January 16, 2025

25% off* Charming✨ Our Black Friday sale ends TODAY 12pm.
Enjoy up to 25% off* on timeless pieces for both you and your best friends.
Festive sparkle just got better! Enjoy 25% off* almost everything.

January 15, 2025

25% off* during the Black Friday sale, ends 12pm today.

January 14, 2025

25% off* on selected items for Black Friday sale. Ends 12pm today.

January 13, 2025

25% off* Charming✨ Our Black Friday sale ends TODAY 12pm.