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Theory

$$$$
464K
#419
Men's ClothingWomen's Clothing

Theory offers high-end, contemporary fashion for men and women. The brand was born from recognizing the need for clothing that fits perfectly and feels great. In its origins, Theory developed an innovative stretch fabric to ensure their American sportswear met this criterion. With clothes for men and women, this clothing is highly functional, stylish and expertly tailored from the best materials. With prices around $400 for most items, expect to spend more for these long-lasting and beautifully crafted pieces. Shomp updates current sales daily.

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www.theory.com
Theory screenshot
Theory Sales History
Updated March 28, 2025
March 28, 2025
Spring Refresh: 25% Off Sitewide. Ends 4/2/2025.
March 27, 2025
25% Off Sitewide* | New Styles Added | Ends 4/2/2025
March 26, 2025
25% Off Sitewide* | New Styles Added | Ends 4/2/2025
March 25, 2025
Spring Refresh: 25% Off Sitewide. Ends 4/2/2025.
March 24, 2025
Spring Refresh: 25% Off Sitewide through 4/2/2025.
March 23, 2025
Spring Refresh: 25% Off Sitewide through 4/2/2025.
March 22, 2025
Spring Refresh: 25% Off Sitewide through 4/2/2025.
March 21, 2025
Spring Refresh: 25% Off Sitewide through 4/2/2025.
March 20, 2025
Spring Refresh: 25% Off Sitewide through 4/2/2025.
March 19, 2025
Spring Refresh: 25% Off Sitewide through 4/2/2025.
March 18, 2025
Spring Refresh sale - 25% off sitewide.
March 17, 2025
Spring Refresh sale - 25% off sitewide.
March 16, 2025
Spring Refresh sale - 25% off sitewide.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
March 15, 2025
Spring Refresh sale - 25% off sitewide.
March 14, 2025
Essential Duos and Trios. Choose 2 or 3 of the same marked style for additional discount.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
March 13, 2025
Essential Duos and Trios. Choose 2 or 3 of the same marked style for additional discount.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
March 12, 2025
Essential Duos and Trios. Choose 2 or 3 of the same marked style for an additional discount.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
March 11, 2025
3 for $450 on select items.
2 for $250 on select items.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
March 10, 2025
Essential Duos and Trios. Choose 2 or 3 of the same marked style for a discount.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
March 9, 2025
2 for $250 on select items.
3 for $450 on select items.
3 for $520 on select items.
25% off select full price styles through the App.
March 8, 2025
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
March 7, 2025
Essential Duos and Trios. Choose 2 or 3 of the same marked style for additional discount.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
March 6, 2025
Essential Duos and Trios. Choose 2 or 3 of the same marked style for additional discount.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
March 5, 2025
Essential Duos and Trios. Choose 2 or 3 of the same marked style for additional discount.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
March 4, 2025
3 for $520 on select styles.
2 for $250 on select styles.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
March 3, 2025
The Private Sale, 25% off select styles when you shop through the App.
March 2, 2025
Essential Duos and Trios, choose 2 or 3 of marked styles for additional discount.
Private Sale, 25% Off select styles when you shop through the App.
March 1, 2025
The Private Sale, 25% Off select styles when you shop through the App.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
February 27, 2025
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
February 26, 2025
Essential Duos and Trios. Choose 2 or 3 of the same marked style for additional discount.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
February 25, 2025
Essential Duos and Trios. Choose 2 or 3 of marked styles for additional discount.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
February 24, 2025
Essential Duos and Trios. Choose 2 or 3 of the same marked style for additional discount.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
February 23, 2025
Student & Graduate Discount: 15% off select full-priced merchandise.
Essential Duos and Trios: Additional discount on marked styles.
February 22, 2025
Essential Duos and Trios. Choose 2 or 3 of the same marked style for additional discount.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
February 21, 2025
Essential Duos and Trios. Choose 2 or 3 of the same marked style for additional discount.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
February 20, 2025
Essential Duos and Trios. Choose 2 or 3 of the same marked style for additional discount.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
February 19, 2025
Essential Duos and Trios. Choose 2 or 3 of the same marked style for additional discount.
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
February 18, 2025
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
February 17, 2025
Essential Duos and Trios: Additional discount on marked styles when buying 2 or 3.
End of Season Sale: Extra 20% off select sale styles through 2/18/2025.
February 16, 2025
Essential Duos and Trios: Buy 2 or 3 marked styles for additional discount.
End of Season Sale: Extra 20% off select sale styles. Ends 2/18/2025.
February 15, 2025
Choose 2 or 3 marked styles for additional discount.
Extra 20% off select sale styles through 2/18/2025.
February 14, 2025
Essential Duos and Trios: additional discount on marked styles.
Extra 20% off select sale styles through 2/18/2025.
February 13, 2025
Choose 2 or 3 marked styles for additional discount.
Extra 20% off select sale styles through 2/18/2025.
February 12, 2025
Choose 2 or 3 of the same marked style for additional discount.
Extra 20% off select sale styles through 2/18/2025.
February 11, 2025
Choose 2 or 3 of the same marked style for additional discount.
Extra 20% off select sale styles through 2/18/2025.
February 10, 2025
Extra 20% Off Markdowns through 2/18/2025.
Essential Duos and Trios discount on select styles.
February 9, 2025
Extra 20% Off Markdowns through 2/18/2025.
Essential Duos and Trios discount on select styles.
February 8, 2025
Extra 20% Off Markdowns through 2/18/2025.
Essential Duos and Trios discount on select styles.
February 7, 2025
Extra 20% Off Markdowns through 2/18/2025.
Extra discount on Essential Duos and Trios.
February 6, 2025
Essential Duos and Trios - Additional discount on select styles.
15% Off First In App Purchase - Use Code APPX15.
February 5, 2025
15% Off First In App Purchase - Use Code APPX15.
Essential Duos and Trios - Additional discount on marked styles.
Student & Graduate Discount - 15% off select full-priced merchandise.
February 4, 2025
15% Off First In App Purchase - Use Code APPX15.
Essential Duos and Trios - Additional discount on marked styles.
February 3, 2025
Essential Duos and Trios: Choose 2 or 3 marked styles for additional discount.
Student & Graduate Discount: 15% off select full-priced merchandise.
February 2, 2025
Essential Duos and Trios: Choose 2 or 3 marked styles for additional discount.
Welcome offer valid for 31 days for first-time email subscribers.
Student & Graduate Discount: 15% off select full-priced merchandise.
February 1, 2025
Essential Duos and Trios: Additional discount on marked styles.
Student & Graduate Discount: 15% off select full-priced merchandise.
January 31, 2025
Essential Duos and Trios: Additional discount on select styles.
January 30, 2025
Essential Duos and Trios: Additional discount on marked styles.
Student & Graduate Discount: 15% off select full-priced merchandise.
January 28, 2025
Essential Duos and Trios: Choose 2 or 3 marked styles for an additional discount.
January 27, 2025
End of Season Sale: Extra 20% off markdowns. Ends 1/28/2025.
End of Season Sale: Extra 20% off select full price styles. Ends 1/28/2025.
January 26, 2025
END OF SEASON SALE: Extra 20% off markdowns. Excludes full price styles.
END OF SEASON SALE: Extra 20% off markdowns. Excludes full price styles.
January 25, 2025
End of Season Sale: Extra 20% off markdowns. Excludes full price styles.
End of Season Sale: Extra 20% off select sale styles through 1/23/2025.
January 24, 2025
End of Season Sale: Extra 20% off markdowns. Ends 1/23/2025.
End of Season Sale: Extra 20% off select full price styles. Ends 1/23/2025.
January 23, 2025
END OF SEASON SALE: Extra 20% off select full price styles through Jan 23, 2025.
January 22, 2025
End of Season Sale: Extra 20% off markdowns through 1/23/2025.
End of Season Sale: Extra 20% off select full price styles.
January 21, 2025
End of Season Sale: Extra 20% off select full price styles. Ends 1/23/2025.
January 20, 2025
END OF SEASON SALE: Extra 20% off select full price styles. Ends 01/23/2025.
January 19, 2025
End of Season Sale: Extra 20% off markdowns. Ends 1/23/2025.
End of Season Sale: Extra 20% off select full price styles. Ends 1/23/2025.
January 18, 2025
END OF SEASON SALE: Extra 20% off markdowns. Ends 1/23/2025.
END OF SEASON SALE: Extra 20% off select full price styles. Ends 1/23/2025.
January 17, 2025
End of Season Sale: Extra 20% off markdowns. Ends 1/23/2025.
End of Season Sale: Extra 20% off select full price styles.
January 16, 2025
End of Season Sale: Extra 20% off markdowns through 1/23/2025.
Essential Duos and Trios: Additional discount on select styles.
January 15, 2025
End of Season Sale: Extra 20% off markdowns through 1/23/2025.
End of Season Sale: Extra 20% off markdowns through 1/23/2025.
January 14, 2025
End of Season Sale: Extra 20% off markdowns through 1/23/2025.
Essential Duos and Trios: Additional discount on select styles.
January 13, 2025
End of Season Sale: Extra 20% off select sale styles. Ends 1/23/2025.
Essential Duos and Trios: Choose 2 or 3 of marked styles for additional discount.
January 12, 2025
End of Season Sale: Extra 20% off markdowns through 1/23/2025.
Men's Best of Sale: Select styles available.
Women's Best of Sale: Select styles available.
January 11, 2025
Up to 60% Off Markdowns: New Styles Added for men and women.
Essential Duos and Trios: Additional discount on select styles.
January 10, 2025
Up to 60% Off Markdowns on select merchandise.
January 9, 2025
Up to 60% Off Markdowns on select merchandise.
Up to 60% Off Markdowns on select merchandise.
January 8, 2025
Up to 60% Off Markdowns on select merchandise.
Up to 60% Off Markdowns on select merchandise.
January 7, 2025
Up to 60% Off Markdowns: New Styles Added for Women and Men.
January 6, 2025
Up to 60% Off Markdowns on select merchandise.
Up to 60% Off Markdowns on select merchandise for Men.
January 5, 2025
Up to 60% Off Markdowns on select merchandise.
Up to 60% Off Markdowns on select merchandise for men.
January 4, 2025
Up to 60% Off Markdowns on select merchandise.
Up to 60% Off Markdowns on select merchandise for men.
January 3, 2025
Up to 60% Off Markdowns on select merchandise for men and women.
Up to 60% Off Markdowns on select merchandise for men and women.
January 2, 2025
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
January 1, 2025
The New Year Event: Extra 20% Off Markdowns through 1/2/2025.
Extra 20% Off select sale styles online through 1/2/2025.
December 31, 2024
New Year Event: Extra 20% Off Markdowns. Ends 01/02/2025.
Extra 20% Off select sale styles through 01/02/2025.
December 30, 2024
The New Year Event: Extra 20% Off Markdowns. Ends 01/02/2025.
Extra 20% Off select sale styles online. Ends 01/02/2025.
December 29, 2024
The New Year Event: Extra 20% Off Markdowns* for women and men.
Extra 20% off select sale styles through 01/02/2025.
December 28, 2024
The New Year Event: Extra 20% Off Markdowns. Ends 01/02/2025.
Extra 20% off select sale styles through 01/02/2025.
December 27, 2024
The New Year Event: Extra 20% Off Markdowns* for women and men.
Extra 20% Off select sale styles online through January 2, 2025.
December 26, 2024
The New Year Event: Extra 20% Off Markdowns for Women and Men.
Extra 20% Off select sale styles through January 2, 2025.
December 25, 2024
The New Year Event: Extra 20% Off Markdowns. Ends 01/02/2025.
Extra 20% Off select sale styles online. Ends 01/02/2025.
December 24, 2024
Friends and Family. Celebrate Spring with 25% Off (almost) Every Style.
Gift Set. Choose 2 or 3 styles for a bundle price. Valid online and in stores.
Essential Duos and Trios. Choose 2 or 3 of the same style for an additional discount.
December 23, 2024
Gift Set Sale: Choose 2 or 3 items for a bundle price.
Essential Duos and Trios: Additional discount on marked styles.
December 21, 2024
Gift Set: Choose 2 or 3 styles for a bundle price. Valid online and in-store.
Essential Duos and Trios: Additional discount on marked styles. Valid online.
December 20, 2024
Gift Set: Choose 2 or 3 styles for a bundle price. Valid online and in stores.
Essential Duos and Trios: Choose 2 or 3 of the same style for an additional discount.
December 19, 2024
Gift Set: Choose 2 or 3 styles for a bundle price. Valid through 12/19.
Essential Duos and Trios: Additional discount on marked styles. Valid through 12/19.
December 18, 2024
The Holiday Sale: Up to 40% off select styles through 12/19.
25% Off Sitewide + Extra 10% Off in the Theory App.
December 17, 2024
The Holiday Sale: 25% off sitewide through 12/18.
App Exclusive: Extra 10% off when you checkout in the Theory App through 12/18.
December 16, 2024
The Holiday Sale: 25% off sitewide + extra 10% off on the Theory App. Ends 12/18.
Up to 40% off select styles online through 12/18.
December 15, 2024
The Holiday Sale: 25% Off Sitewide + Extra 10% Off in App.
Up to 40% off select styles through 12/18.
December 14, 2024
The Holiday Sale: 25% Off Sitewide + Extra 10% Off in App.
Up to 40% off select styles through 12/18/2024.
December 13, 2024
Up to 40% off select styles through 12/18/2024.
The Holiday Sale: 25% Off Sitewide* + Extra 10% Off on Theory App.
December 12, 2024
The Holiday Sale: 25% Off Sitewide through 12/18.
Extra 10% Off Exclusively on the Theory App through 12/18.
December 11, 2024
The Holiday Sale: 25% Off Sitewide*
Up to 40% off select styles through 12/18/2024.
December 10, 2024
The Holiday Sale: 25% Off Sitewide*
Up to 40% off select styles through 12/18/2024
December 9, 2024
The Holiday Sale: 25% Off Sitewide*
Up to 40% off select styles through 12/18/2024
December 8, 2024
The Holiday Sale: 25% Off Sitewide*
Up to 40% off select styles through 12/18/2024.
December 7, 2024
The Holiday Sale: 25% Off Sitewide* through 12/18.
Up to 40% off select styles online through 12/18.
December 6, 2024
The Holiday Sale: 25% Off Sitewide* through 12/18.
Up to 40% off select styles online through 12/18.
December 5, 2024
The Holiday Sale: 25% Off Sitewide through 12/18.
Up to 40% off select styles through 12/18.
December 4, 2024
Holiday Sale: Up to 40% off sitewide through 12/18.
December 3, 2024
Cyber Monday: Up to 40% off sitewide + extra 10% off
40% off select outerwear styles, ends 12/4
25% off select styles online, ends 12/4
December 2, 2024
Cyber Monday: Up to 40% Off Sitewide + Extra 10% Off. Ends 12/4.
40% Off Select Outerwear styles. Valid through 12/4.
Extra 10% Off select styles valid through 12/4.
December 1, 2024
Black Friday Sale: Up to 40% off sitewide. Ends 12/2.
App Exclusive: Up to 60% off selected styles. Ends 12/2.
Select outerwear styles up to 40% off. Ends 12/4.
November 30, 2024
Black Friday Sale: Up to 40% off sitewide. Ends 12/2
App Exclusive: Up to 60% off selected styles. Ends 12/2
40% off select outerwear styles. Ends 12/4
November 29, 2024
Black Friday: Up to 40% Off Sitewide. Ends 12/2.
App Exclusive: Up to 60% Off Selected Styles. Ends 12/2.
Up to 40% Off Select Outerwear. Ends 12/4.
November 28, 2024
Black Friday: 25% off select styles through 12/2.
Up to 60% off select styles in the Theory app through 12/2.
Up to 40% off select outerwear through 12/4.
November 27, 2024
Up to 60% off selected styles in the Theory App. Ends 12/02/2023.
Up to 40% off select outerwear. Ends 12/04/2024.
Black Friday: 25% off sitewide. Ends 12/02/2024.
November 26, 2024
Black Friday: 25% Off Sitewide + Up to 40% Off Select Outerwear
November 25, 2024
Black Friday: 25% Off Sitewide, Up to 40% Off Select Outerwear
40% Off Select Outerwear styles valid through December 4, 2024
November 24, 2024
Black Friday: 25% Off Sitewide + Up to 40% Off Select Outerwear.
November 23, 2024
Black Friday: 25% off sitewide + up to 40% off select outerwear.
Black Friday: 25% off sitewide + up to 40% off select outerwear.
November 22, 2024
Black Friday: 25% off sitewide and up to 40% off select outerwear.
Black Friday: 25% off sitewide and up to 40% off select outerwear.
November 21, 2024
Black Friday: 25% off sitewide + up to 40% off select outerwear. Ends 12/02.
Men's Black Friday Sale: 25% off sitewide + up to 40% off select outerwear. Ends 12/02.
Gift Set: Choose 2 or 3 styles for a bundle price. Discount applied at checkout.
November 20, 2024
Black Friday: 25% off sitewide + Up to 40% off select outerwear. Ends 12/02.
Up to 40% off select outerwear. Valid through 12/04.
November 19, 2024
Black Friday: 25% Off Sitewide + Up to 40% Off Select Outerwear
November 18, 2024
Black Friday Sale: 25% off sitewide, through 12/2.
Up to 40% off select outerwear, through 12/4.
November 17, 2024
The Black Friday Sale: 25% off (almost) everything through Nov 21.
App exclusive: Extra 25% off through Nov 18.
November 16, 2024
The Black Friday sale offers 25% off almost everything.
App exclusive: Extra 25% off from November 14-18.
November 15, 2024
Black Friday Sale - 25% off almost everything. App exclusive.
Men's Sale - Save on a variety of men's clothing.
Women's Sale - Save on a variety of women's clothing.
November 14, 2024
The Black Friday Sale: 25% Off almost everything. App exclusive.
November 13, 2024
20% off $200+, 25% off $500+ through 11/14
20% off $200+, 25% off $500+ for men's styles through 11/14
November 12, 2024
20% off $200+, 25% off $500+ on selected items through 11/14.
20% off $200+, 25% off $500+ on men's items through 11/14.
November 11, 2024
Buy More, Save More: 20% off $200+, 25% off $500+.
Men's sale with discounted items available.
Women's sale featuring discounts on select products.
November 10, 2024
Buy More, Save More: 20% off $200+, 25% off $500+
Sale for men's clothing available
Sale for women's clothing available
November 9, 2024
20% off $200+, 25% off $500+ on all items.
Women's Sale items available.
Men's Sale items available.
November 8, 2024
Buy More, Save More: 20% off $200+, 25% off $500+.
Sale on women's products.
Sale on men's products.
November 7, 2024
Buy More, Save More: 20% off $200+, 25% off $500+
Women's sale with various items on discount.
Men's sale with various items on discount.
November 6, 2024
Women's sale with various items on discount.
Men's sale featuring discounted products.
November 5, 2024
Women's sale items with varied discounts available.
Men's sale items with varied discounts available.
November 4, 2024
Women's Sale with various discounts on items.
Men's Sale with various discounts on items.
November 3, 2024
Women's clothing on sale.
Men's clothing on sale.
November 2, 2024
Women's Sale with markdowns across various styles.
Men's Sale with discounts on select items.
October 31, 2024
New Markdown Sale: Shop women's sale items.
New Markdown Sale: Shop men's sale items.
October 30, 2024
New markdowns on women's clothing available.
New markdowns on men's clothing available.
October 29, 2024
New markdowns in women's sale items.
New markdowns in men's sale items.
October 28, 2024
Extra 20% off markdowns on select styles for men and women.
Extra 20% off markdowns on select styles for men and women.
October 27, 2024
Extra 20% off markdowns on select sale styles for women.
Extra 20% off markdowns on select sale styles for men.
October 26, 2024
Extra 20% off markdowns on select styles for men.
Extra 20% off markdowns on select styles for women.
October 25, 2024
Extra 20% off select markdowns for men.
Extra 20% off select markdowns for women.
October 24, 2024
Extra 20% off select sale styles through October 29, 2024.
Men's Sale - Various styles marked down.
October 23, 2024
Extra 20% off markdowns on select styles.
October 22, 2024
Men's clothing on sale with various discounts.
Women's clothing on sale with various discounts.
Essential Duos and Trios offer additional discounts on marked styles.
October 21, 2024
Men's clothing on sale with additional discounts available.
Women's clothing on sale with additional discounts available.
Essential duos and trios offer additional discounts on selected styles.
October 20, 2024
Women's sale on select items
Men's sale on select items
Essential duos and trios discount available
October 19, 2024
Women's sale items on discount
Men's sale items on discount
Essential duos and trios discount on select styles
October 18, 2024
Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout.
15% off select full-priced merchandise for students and graduates with valid identification.
October 17, 2024
40% off select styles when you choose 2 or 3 of the same marked item in any size or color. Applicable styles are marked, and the discount is auto-applied at checkout.
15% off select full-priced merchandise for students and graduates with valid ID.
October 16, 2024
Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Offer valid in Theory retail stores and online at theory.com.
October 15, 2024
Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Items 40% off and higher are FINAL SALE and are not eligible for return, exchange, or credit.
October 14, 2024
Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked.
Student & Graduate Discount: 15% off select full-priced merchandise for students and graduates with valid identification.
October 13, 2024
40% off select styles when you choose 2 or 3 of the same marked style.
15% off select full-priced merchandise for students and graduates with valid identification.
October 12, 2024
Choose 2 or 3 marked styles in any size or color to receive an additional discount. Offer valid in Theory retail stores and online. Items 40% off and higher are FINAL SALE.
October 11, 2024
40% off select full-priced merchandise when you choose 2 or 3 of the same marked style in any size or color. Applicable styles will be marked.
October 10, 2024
40% off select items with the purchase of 2 or more marked styles.
15% off for students and graduates with valid identification on select full-priced merchandise.
October 9, 2024
Markdowns up to 60% off with an extra 20% off select sale styles online. Full price merchandise excluded. Offer valid until October 10, 2024.
15% off your first app purchase with code APP15.
Choose 2 or 3 of the same marked style to receive an additional discount. Applicable styles will be marked.
October 8, 2024
Markdowns Up to 60% Off on select styles with an extra 20% off select sale styles online. Full price merchandise excluded. Ends October 10, 2024, at 3:59 AM EDT.
15% Off Your First App Purchase - Use Code APP15.
October 7, 2024
Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout.
October 6, 2024
ESSENTIAL DUOS AND TRIOS: Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Sale merchandise sold as is.
STUDENT & GRADUATE DISCOUNT: 15% off select full-priced merchandise. Discount open to students and graduates with valid identification.
October 5, 2024
Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Items 40% off and higher are FINAL SALE.
October 4, 2024
Select full-priced items and receive 15% off your first order with code. Offer valid for first-time email subscribers only.
Choose 2 or 3 of the same marked styles to receive an additional discount. Items 40% off and higher are FINAL SALE.
15% off select full-priced merchandise for students and graduates with valid ID. Offer not valid on sale items.
October 3, 2024
Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked. Discount will be auto-applied at checkout.
October 2, 2024
Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Applicable styles will be marked.
October 1, 2024
Receive an additional discount when you choose 2 or 3 of the same marked style in any size or color. This offer includes applicable styles and is valid online and in retail stores.
Enjoy 15% off select full-priced merchandise with valid student identification. This offer is available only on theory.com and excludes sale merchandise.
September 30, 2024
25% off select styles online at theory.com through October 1st, 2024 at 3:59AM EDT. Discount automatically applied to eligible items.
September 29, 2024
25% off select styles online at theory.com through October 1st, 2024 at 3:59AM EDT. Discount will be auto-applied to eligible items. Sale merchandise is included.
15% off select full-priced merchandise for students and graduates with valid identification. Offer valid only on theory.com.
September 28, 2024
25% off select styles online at theory.com through October 1st, 2024 at 3:59AM EDT. Discount auto-applied to eligible items.
15% off select full-priced merchandise for students and graduates with valid ID. Offer valid online only.
September 27, 2024
25% off select styles during the Fall Refresh event. Discount will be auto-applied to eligible items. Valid through October 1st, 2024.
September 26, 2024
25% off select styles online through October 1st, 2024 at 3:59AM EDT. Discount auto-applied to eligible items.
15% off select full-priced merchandise for students and graduates with valid ID.
September 24, 2024
25% off select styles online at theory.com through October 1st, 2024 at 3:59AM EDT. Discount will be auto-applied to eligible items. Sale merchandise is included.
September 23, 2024
25% off select styles online at theory.com. Discount will be auto-applied to eligible items. This offer includes sale merchandise and is valid until October 1st, 2024, at 3:59 AM EDT. Exclusions apply.
Special offer for first-time email subscribers: valid for 31 days from date of issue for one-time use. Discount applies when promotional code is entered at checkout on full-priced products only.
Discount for first purchase through the Theory App: unique promotional code must be entered at checkout. Exclusions apply.
September 22, 2024
25% off select styles online through October 1st, 2024, at 3:59 AM EDT. Discount automatically applied to eligible items. Sale merchandise is included.
September 21, 2024
25% off select styles online at theory.com. Discount will be auto-applied to eligible items. Ends October 1, 2024 at 3:59AM EDT. Sale merchandise included.
Special welcome offer valid for 31 days for first-time email subscribers. Discount automatically applied with unique promo code at checkout.
First in-app purchase discount applied with promo code at checkout for select merchandise.
September 20, 2024
FALL REFRESH: 25% off select styles online at theory.com. Discount will be auto-applied to eligible items. Offer valid through October 1st, 2024 at 3:59AM EDT.
WELCOME OFFER: 15% off your first full-price order for first-time email subscribers. Code is valid for one-time use only.
FIRST IN APP PURCHASE: Discount will be applied when your promotional code is entered at checkout for first purchases in the Theory App.
September 19, 2024
25% off select styles online through October 1st, 2024.
15% off select full-priced merchandise for students and graduates with valid ID.
September 18, 2024
25% off select styles online through October 1st, 2024.
15% off select full-priced merchandise for students and graduates.
September 17, 2024
40% off select styles when you choose 2 or 3 of the same marked style.
15% off select full-priced merchandise for students and graduates with valid identification.
September 16, 2024
15% off select full-priced merchandise for students and graduates with valid identification.
30% off on select styles for first-time email subscribers.
Additional discount on essential duos and trios when you choose 2 or 3 of the same marked style.
September 15, 2024
Join our mailing list for our latest updates and enjoy 15% off your first full price order.
Choose 2 or 3 of the same marked style in any size or color to receive an additional discount. Offer valid in Theory retail stores and online. Discount will be auto-applied at checkout.
15% off select full-priced merchandise for students and graduates (within 5 years) with valid identification. Offer valid only on theory.com.

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