The Beard Struggle

Estée Lauder-owned artisanal fragrance house known for Santal 33 and hand-blended, city-exclusive scents.

NYC-born barbershop-meets-bar concept selling their own line of men's grooming products like pomades and washes.

British men's grooming brand born from London barbershops in 2006, selling traditional shaving, beard care, and styling products.

Men's grooming and skincare brand with a barbershop heritage. Premium shave, hair, and skin products.

Men's grooming brand making beard care, hair, and skincare products crafted for all hair textures.

Body care brand developed with U.S. military servicemembers, selling clean deodorant, wash, and grooming essentials.

Men's beard care and grooming brand. Beard oils, balms, and styling products with a lifestyle approach.

Men's razor and grooming brand disrupting the blade market. Quality razors, shave cream, and skincare at fair prices.

P&G-owned luxury men's grooming brand selling premium shaving products, razors, and barbershop services.

Australian luxury skincare and body care brand. Minimalist botanical formulations with a signature apothecary aesthetic.

Reinvented the safety razor with a spring-loaded pivoting head and up to three blades. Plastic-free, recyclable steel.

Grooming brand designed specifically for textured hair and melanin-rich skin, founded by Tristan Walker.