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Sales History

Updated December 26, 2025

December 26, 2025

15% off sitewide | Limited time code: ISA15 | Holiday promotion
50% off sale items | Holiday sale

December 25, 2025

15% off sitewide | Use code: ISA15.
50% off sale items | Holiday Sale.

December 24, 2025

50% off sale items during the Holiday Sale.
15% off sitewide with code ISA15 for the Holiday Sale.

December 23, 2025

30% OFF SITEWIDE | No code needed.
50% off sale items.

December 22, 2025

30% OFF SITEWIDE with no code needed. Ends 12/31.
50% off sale items. Ends 12/31.

December 20, 2025

50% off sale items during the Holiday Sale.
15% off sitewide with code ISA15 for a limited time.

December 19, 2025

50% off sale items in the Holiday sale.

December 18, 2025

Holiday sale with 50% off sale items. Valid on selected items.
Use code: ISA15 for 15% off sitewide for a limited time.

December 17, 2025

Holiday sale with 50% off sale items. Ends 12/31.
15% off sitewide with code: ISA15 for a limited time.

December 16, 2025

50% off sale items for the Holiday season.
Limited-time offer: 15% off sitewide with code ISA15.

December 15, 2025

50% off sale items | Holiday sale
15% off sitewide with code ISA15 | Holiday sale

December 14, 2025

Holiday sale with 50% off sale items.
25% off sitewide.

December 13, 2025

50% off sale items
25% off sitewide

December 12, 2025

50% off sale items
25% off sitewide

December 11, 2025

50% off sale items
25% off sitewide

December 10, 2025

Holiday Sale: 50% off sale items.
Limited Time Offer: 25% off sitewide.

December 9, 2025

50% off sale items | Ends 12/31
25% off sitewide | Ends 12/31

December 8, 2025

Holiday sale with 50% off sale items.

December 7, 2025

50% off sale items | Holiday sale

December 6, 2025

50% off sale items | Ends 12/31

December 5, 2025

Holiday sale: 50% off sale items

December 4, 2025

Holiday sale with 50% off sale items.

December 3, 2025

Holiday sale with 50% off sale items.

December 2, 2025

Holiday Sale: 50% off sale items.
Cyber Monday Sale: Up to 40% off sitewide.

December 1, 2025

Cyber Monday: Up to 40% off | Shop now
50% off sale items | Shop now

November 30, 2025

Black Friday: Up to 35% Off sitewide
50% off sale items

November 29, 2025

Black Friday: Up to 35% Off sitewide | Shop Now.
50% off sale items | Shop Now.

November 28, 2025

Black Friday: Up to 35% off sitewide
50% off sale items

November 27, 2025

Black Friday: Up to 35% Off
50% off sale items

November 26, 2025

Black Friday: Up to 35% Off sitewide
50% off sale items

November 25, 2025

Black Friday Sale — Up to 35% off; free gift on orders $45+
50% off sale items
ISA15 code — 15% off sitewide (limited time)

November 24, 2025

Black Friday: Up to 35% off sitewide
50% off sale items
Free gift on orders $45+

November 23, 2025

ISA15: 15% off sitewide (limited time)
Sale — 50% off sale items

November 22, 2025

15% off sitewide (code ISA15) — limited time
50% off sale items

November 21, 2025

Sale — 50% off sale items

November 20, 2025

50% off sale items

November 19, 2025

Sale — 50% off sale items

November 18, 2025

50% off sale items (Sale collection)

November 17, 2025

50% off sale items (Sale collection)

November 16, 2025

50% off sale items (Sale collection)

November 15, 2025

25% off sitewide (No code needed)
50% off sale items

November 14, 2025

25% off sitewide (no code needed)
50% off sale items

November 13, 2025

25% off sitewide (no code needed)
50% off sale items

November 12, 2025

25% off sitewide (Sitewide Sale) — no code needed
50% off sale items (Sale collection)

November 11, 2025

25% off sitewide; no code needed
50% off sale items

November 10, 2025

50% off sale items
25% OFF SITEWIDE

November 9, 2025

50% off sale items | Ends soon

November 8, 2025

50% off sale items | Holiday Sale

November 7, 2025

50% off sale items | Ends soon.

November 6, 2025

BOGO 50% OFF SITEWIDE | Ends soon

November 5, 2025

BOGO 50% OFF SITEWIDE

November 4, 2025

BOGO 50% OFF SITEWIDE

November 3, 2025

50% off sale items | Ends soon.

November 2, 2025

50% off sale items | Ends 11/30

November 1, 2025

50% off sale items | Ends 11/30

October 31, 2025

Brush Up Kit on sale for $40.00, originally $66.00.
Fruit Fetish Lip Oil Set on sale for $40.00, originally $51.96.
Holiday Sale on select items. Ends 12/31.

October 30, 2025

Holiday Brush Up Kit for $40, originally $66.
Fruit Fetish Lip Oil Set for $40, originally $51.96.
Plump & Shine Lip Duo for $19, originally $24.98.

October 29, 2025

Holiday Sale on selected products. Ends 12/31.

October 28, 2025

Holiday Sale on select products, prices as low as $40.
Fruit Fetish Lip Oil Set on sale for $40.
Brush Up Kit on sale for $40.

October 27, 2025

Holiday Sale on select products. Ends 12/31.
Sale on the Fruit Fetish Lip Oil Set.
Sale on the Brush Up Kit.

October 26, 2025

Holiday Sale on select items, prices as low as $40.
Fruit Fetish Lip Oil Set on sale for $40.
Brush Up Kit on sale for $40.

October 25, 2025

25% off sitewide during the Halloween sale.

October 24, 2025

25% off sitewide sale. No code needed.

October 23, 2025

25% OFF SITEWIDE | No code needed.

October 22, 2025

25% off sitewide sale. No code needed.

October 21, 2025

Holiday Sale on select products. Ends soon.
Brush Up Kit on sale for $40.00.
Sale on Fruit Fetish Lip Oil Set. Now $40.00.

October 20, 2025

Holiday Sale on select products. Ends 12/31.
Sale on Fruit Fetish Lip Oil Set. Now $40.00.
Brush Up Kit on sale for $40.00.

October 19, 2025

Holiday Sale on select items. Ends soon.
Brush Up Kit Sale. Now $40, was $66.
Fruit Fetish Lip Oil Set Sale. Now $40, was $51.96.

October 18, 2025

Holiday Sale on select products. Ends soon.
Sale on Value Sets. Limited time offer.
Sale on Conceal + Perfect products.

October 17, 2025

Sale on selected items, including the Brush Up Kit for $40 (was $66).
Fruit Fetish Lip Oil Set on sale for $40 (was $51.96).
Plump & Shine Lip Duo on sale for $19 (was $24.98).

October 16, 2025

Holiday Sale on select products. Ends soon.
Sale on Fruit Fetish Lip Oil Set. Now $40.00.
Brush Up Kit on sale for $40.00.

October 15, 2025

Holiday Sale on selected items. Ends 12/31.
Brush Up Kit on sale for $40.00, was $66.00.
Fruit Fetish Lip Oil Set on sale for $40.00, was $51.96.

October 14, 2025

Holiday Sale on select items, prices as low as $40.
Fruit Fetish Lip Oil Set for $40, down from $51.96.
Brush Up Kit for $40, originally $66.

October 13, 2025

Holiday Sale on select products. Ends 12/31.
Sale on the Brush Up Kit. Now $40.
Fruit Fetish Lip Oil Set on sale. Now $40.

October 12, 2025

30% off sitewide | Excludes new items. Ends 10/12/25.

October 11, 2025

30% off sitewide | Excludes new items. Ends 10/12/25.

October 10, 2025

30% off sitewide, excludes new items. Ends 10/12/25.

October 9, 2025

Holiday Sale on selected items. Ends soon.
Fruit Fetish Lip Oil Set on sale. Ends soon.
Brush Up Kit on sale. Ends soon.

October 8, 2025

Holiday Sale on select products. Ends soon.
Sale on Fruit Fetish Lip Oil Set. Now $40.00.
Brush Up Kit on sale for $40.00.

October 7, 2025

Holiday Brush Up Kit for $40, originally $66.
Fruit Fetish Lip Oil Set for $40, originally $51.96.
Plump & Shine Lip Duo for $19, originally $24.98.

October 6, 2025

Holiday Sale on selected products. Ends soon.
Sale on Fruit Fetish Lip Oil Set. Ends soon.
Sale on Brush Up Kit. Ends soon.

October 5, 2025

Holiday Brush Up Kit for $40, down from $66.
Fruit Fetish Lip Oil Set for $40, down from $51.96.
Plump & Shine Lip Duo for $19, down from $24.98.

October 4, 2025

Buy 2, Get 1 Free at Ulta Beauty's Fall Haul. Ends 10/4.

October 3, 2025

Buy 2, Get 1 Free at Ulta Beauty's Fall Haul. Ends 10/4.

October 2, 2025

Buy 2, Get 1 Free on Milani favorites at Ulta Beauty. Ends 10/4.

October 1, 2025

Buy 2, Get 1 Free on Milani favorites at Ulta Beauty. Ends 10/4.

September 30, 2025

Holiday Sale on select items. Ends 12/31.
Sale on Brush Up Kit. Ends 12/31.
Sale on Fruit Fetish Lip Oil Set. Ends 12/31.

September 29, 2025

Holiday Brush Up Kit for $40, originally $66.
Fruit Fetish Lip Oil Set for $40, originally $51.96.
Plump & Shine Lip Duo for $19, originally $24.98.

September 28, 2025

Holiday Sale on selected products. Ends soon.
Sale on Fruit Fetish Lip Oil Set.
Sale on Brush Up Kit.

September 27, 2025

BOGO 50% OFF SITEWIDE | Limited-time only

September 26, 2025

BOGO 50% OFF SITEWIDE

September 25, 2025

BOGO 50% OFF SITEWIDE

September 24, 2025

BOGO 50% OFF SITEWIDE | Limited-time only

September 23, 2025

BOGO 50% OFF SITEWIDE. Limited-time offer.

September 22, 2025

BOGO 50% OFF SITEWIDE | Limited-time only

September 16, 2025

Sale on various makeup products.

September 11, 2025

Sale on value sets featuring popular products.

September 10, 2025

Sale on selected items in the Makeup category.

September 9, 2025

Sale on value sets featuring popular products.
Sale on various makeup products.

September 8, 2025

Sale on value sets featuring popular products.

September 7, 2025

Sale on value sets featuring popular products.

September 6, 2025

Sale on value sets featuring popular products.

September 5, 2025

Shop Sale items across various categories.
Save on Value Sets featuring popular products.

September 4, 2025

Sale on value sets featuring popular products.
General sale on various products.

September 3, 2025

Labor Day Sale: Up to 30% off sitewide.

September 2, 2025

Labor Day Sale with up to 30% off sitewide.

September 1, 2025

Labor Day Sale - Up to 30% off sitewide.

August 31, 2025

Labor Day Sale - Up to 30% off sitewide.

August 30, 2025

Labor Day Sale: Up to 30% off sitewide.

August 28, 2025

Sale on value sets featuring popular products.

August 27, 2025

Sale on selected value sets featuring popular products.

August 26, 2025

Sale on Value Sets featuring popular products.

August 25, 2025

Sale on various makeup products.

August 24, 2025

Value Sets Sale featuring popular products.
Sale on selected products with various discounts.

August 22, 2025

Sale on value sets featuring popular products.
General sale on various makeup products.

August 21, 2025

Sale on various products in the Sale collection.

August 17, 2025

Sale on value sets featuring popular products.

August 15, 2025

Sale on various makeup products.

August 14, 2025

Sale on selected items with prices reduced.
Sale on value sets featuring popular products.

August 13, 2025

Sale on selected value sets featuring popular products.

August 11, 2025

40% off + free shipping for Club Milani members. Ends 8/11/25.
Free gift on orders over $45.

August 10, 2025

40% off + free shipping for Club Milani members. Ends 8/11/25.

August 9, 2025

40% off for Club Milani members. Ends 8/11/25.
Free gift on orders over $45.

August 8, 2025

40% off for Club Milani members. Ends 8/11/25.
Value Sets on sale featuring popular products.

August 7, 2025

40% off + free shipping for Club Milani members. Ends 8/11/25.
Free gift on orders over $45.

August 3, 2025

Sale on selected items in the Makeup category.

August 2, 2025

BOGO 50% off all lippies. Excludes new items. Ends 8/2/25.

August 1, 2025

BOGO 50% off all lippies. Excludes new items. Ends 8/2/25.

July 31, 2025

BOGO 50% off all lippies. Excludes new items.

July 30, 2025

BOGO 50% off all lippies, excludes new items. Ends 8/2/25.

July 29, 2025

BOGO 50% off all lippies, excludes new items. Ends 8/2/25.

July 28, 2025

Value Sets Sale on popular product sets

July 27, 2025

Value Sets Sale featuring popular products

July 26, 2025

Value Sets Sale featuring popular product bundles

July 25, 2025

Value Sets Sale on featured sets of popular products

July 24, 2025

Value Sets Sale featuring popular products

July 23, 2025

Value Sets Sale featuring popular products

July 5, 2025

25% off sitewide, no code needed. Excludes new items. Ends 7/5/25.

July 4, 2025

25% off sitewide, no code needed. Excludes new items. Ends 7/5/25.

July 3, 2025

25% off sitewide, no code needed. Excludes new items. Ends 7/5/25.

July 2, 2025

25% off sitewide, no code needed. Excludes new items. Ends 7/5/25.

July 1, 2025

25% off sitewide, no code needed. Excludes new items. Ends 7/5/25.

June 22, 2025

Buy 2 lippies, get a FREE lip balm. Ends 6/22/25.

June 21, 2025

Buy 2 lippies, get a FREE lip balm. Ends 6/22/25.

June 20, 2025

Buy 2 lippies, get a FREE lip balm. Ends 6/22/25.

June 8, 2025

20% off orders of $35 or more. Excludes new items. Ends 6/8/25.

June 7, 2025

20% off orders of $35 or more. Excludes new items. Ends 6/8/25.

June 6, 2025

20% off orders of $35 or more. Excludes new items. Ends 6/8/25.

June 5, 2025

20% off orders of $35 or more. Excludes new items. Ends 6/8/25.

May 26, 2025

25% off sitewide for a limited time.

May 25, 2025

25% off sitewide for a limited time.

May 24, 2025

25% off sitewide, for a limited-time only.

May 23, 2025

25% off sitewide for a limited time.

May 22, 2025

25% off sitewide, for a limited time only.

May 11, 2025

20% off sitewide. No code needed. Excludes new items. Ends 5/11/25.

May 10, 2025

20% OFF SITEWIDE. NO CODE NEEDED. Excludes new items. Ends 5/11/25.

May 9, 2025

20% OFF SITEWIDE. NO CODE NEEDED. Excludes new items. Ends 5/11/25.

May 5, 2025

BOGO 50% off Sitewide. Ends 5/5/25 at 11:59 p.m. PST.

May 4, 2025

BOGO 50% off sitewide. Ends 5/5/25 at 11:59 p.m. PST.

May 3, 2025

BOGO 50% off sitewide. Ends 5/5/25 at 11:59 p.m. PST.

May 2, 2025

BOGO 50% off sitewide. Ends 5/5/25 at 11:59 p.m. PST.

April 24, 2025

Friends & Family Sale, 25% off sitewide. Ends 4/24/25.

April 23, 2025

Shop the Friends & Family Sale, 25% off, ends 4/24/25.

April 22, 2025

Shop the Friends & Family Sale, 25% off sitewide. Ends 4/24/25.

April 21, 2025

Shop the Friends & Family Sale, 25% off. Ends 4/24/25.

April 20, 2025

Shop the Friends & Family Sale, 25% off sitewide. Ends 4/24/25.

April 19, 2025

Shop the Friends & Family Sale, 25% off sitewide. Ends 4/24/25.

April 18, 2025

Shop the Friends & Family sale, 25% off, no code needed. Ends 4/24/25.

April 5, 2025

20% OFF SITEWIDE | NO CODE NEEDED

April 4, 2025

20% OFF SITEWIDE | NO CODE NEEDED

April 3, 2025

20% OFF SITEWIDE | NO CODE NEEDED

April 2, 2025

20% OFF SITEWIDE | NO CODE NEEDED

March 25, 2025

25% off sitewide | Use code: BLOOM. Excludes new items. Ends 3/25/25.

March 24, 2025

25% off sitewide | Use code: BLOOM. Excludes new items. Ends 3/25/25.

March 23, 2025

25% off sitewide | Use code: BLOOM. Excludes new items. Ends 3/25/25.

March 22, 2025

25% off sitewide | Use code: BLOOM. Excludes new items. Ends 3/25/25.

March 21, 2025

25% off sitewide | Use code: BLOOM. Excludes new items. Ends 3/25/25.

March 9, 2025

$10 off orders $45+ for International Women's Day. Excludes new items. Ends 3/9/25.

March 7, 2025

20% off blushes with code BLUSHME. Excludes new items. Ends 3/7/25.

March 6, 2025

20% OFF BLUSHES | USE CODE: BLUSHME. Excludes new items. Ends 3/7/25.

March 5, 2025

20% OFF BLUSHES | USE CODE: BLUSHME. Excludes new items. Ends 3/7/25.

March 4, 2025

20% OFF BLUSHES | USE CODE: BLUSHME. Excludes new items. Ends 3/7/25.

March 1, 2025

BOGO 50% off on select items. Excludes new items. Ends 3/1/25.

February 28, 2025

BOGO 50% off on select items. Excludes new items. Ends 3/1/25.

February 27, 2025

BOGO 50% off on select items. Ends 3/1/25.

February 26, 2025

BOGO 50% off on select items. Excludes new items. Ends 3/1/25.

February 22, 2025

25% off mascara on orders $35+, use code LASHDAY. Ends 2/22/25.

February 21, 2025

25% off mascara on orders $35+ with code 'LASHDAY'. Ends 2/22/25.

February 20, 2025

25% off mascara on orders $35+ through 2/22/25.

February 19, 2025

25% off mascara on orders $35+ with code LASHDAY. Ends 2/22/25.

February 15, 2025

Buy 2 get 1 free on lipsticks & blushes. Use code: LOVE. Ends 2/15/25.

February 14, 2025

Buy 2 get 1 free on lipsticks & blushes. Use code: LOVE. Ends 2/15/25.

February 13, 2025

Buy 2 get 1 free on lipsticks & blushes. Use code: LOVE. Ends 2/15/25.

February 12, 2025

Buy 2 get 1 free on lipsticks & blushes. Use code: LOVE. Ends 2/15/25.

February 11, 2025

Buy 2 get 1 free on lipsticks & blushes. Use code: LOVE. Ends 2/15/25.

February 10, 2025

Buy 2 get 1 free on lipsticks & blushes. Use code: LOVE. Ends 2/15/25.

February 9, 2025

Buy 2 get 1 free on lipsticks & blushes. Use code: LOVE. Ends 2/15/25.

February 1, 2025

25% OFF SITEWIDE | USE CODE: SNAKE25. Excludes new items. Ends 2/1/25.

January 31, 2025

25% off sitewide | Use code: SNAKE25. Excludes new items. Ends 2/1/25.

January 30, 2025

25% OFF SITEWIDE | USE CODE: SNAKE25. Excludes new items. Ends 2/1/25.

January 28, 2025

25% OFF SITEWIDE | USE CODE: SNAKE25. Excludes new items. Ends 2/1/25.

January 27, 2025

25% OFF SITEWIDE | USE CODE: SNAKE25. Excludes new items. Ends 2/1/25.

January 26, 2025

25% OFF SITEWIDE | USE CODE: SNAKE25. Excludes new items. Ends 2/1/25.

January 25, 2025

Value Sets on sale featuring popular products.
Make It Last Setting Spray Set: $45 (was $55).
Color Fetish Matte Lip Kit: $16 (was $20).

January 24, 2025

Value Sets on sale featuring popular products.
Make It Last Setting Spray Set: $45 (was $55).
Color Fetish Matte Lip Kit: $16 (was $20).

January 23, 2025

Value Sets on sale featuring popular products.
Make It Last Setting Spray Set: $45 (was $55).
Color Fetish Matte Lip Kit: $16 (was $20).

January 22, 2025

Make It Last Setting Spray Set: $45 (was $55).
Color Fetish Matte Lip Kit: $16 (was $20).
Value Sets on popular products.

January 21, 2025

Value Sets on sale featuring popular products.
Make It Last Setting Spray Set: $45 (was $55).
Color Fetish Matte Lip Kit: $16 (was $20).

January 20, 2025

Value Sets Sale - Save on popular product sets.
Make It Last Setting Spray Set - $45 (was $55).
Color Fetish Matte Lip Kit - $16 (was $20).

January 19, 2025

Value Sets on sale featuring popular products.
Make It Last Setting Spray Set: $45 (was $55).
Color Fetish Matte Lip Kit: $16 (was $20).

January 18, 2025

Winter Sale: Buy 2 get 25% off, Buy 3 get 30% off, Buy 4 get 35% off.

January 17, 2025

Winter Sale: Buy 2 get 25% off, Buy 3 get 30% off, Buy 4 get 35% off.

January 16, 2025

Winter Sale: Buy 2 get 25% off, Buy 3 get 30% off, Buy 4 get 35% off.

January 15, 2025

WINTER SALE: Buy 2 get 25% off, Buy 3 get 30% off, Buy 4 get 35% off.

January 11, 2025

Get 25% off when signing up for SMS.

January 7, 2025

Extra 30% off sale items | Use code SALE30.

January 6, 2025

Extra 30% off sale items | Use code SALE30.

January 5, 2025

Extra 30% off sale items | Use code SALE30

January 4, 2025

Extra 30% off sale items | Use code SALE30.

January 3, 2025

Extra 30% off sale items | Use code SALE30.

January 2, 2025

Extra 30% off sale items. Use code SALE30.

January 1, 2025

Extra 30% off sale items with code SALE30.

December 31, 2024

24% off select products, ends 12/31/24.
Free gift with orders over $45, ends 12/31/24.

December 30, 2024

24% off select products, ends 12/31/24.
Free gift with orders over $45.

December 29, 2024

24% off select products, ends 12/31/24.
Free gift with orders over $45, ends 12/31/24.

December 28, 2024

Holiday Sale: Save on value sets featuring most loved products.
Make It Last Setting Spray Set: $45 (was $55).
Color Fetish Matte Lip Kit: $16 (was $20).

December 27, 2024

Holiday Sale: Save on value sets and select products.
Make It Last Setting Spray Set: $45 (was $55).
Color Fetish Matte Lip Kit: $16 (was $20).