Sales History

Updated November 16, 2025

November 16, 2025

50% off sale items (Sale collection)

November 15, 2025

50% off sale items
25% off sitewide (No code needed)

November 14, 2025

50% off sale items
25% off sitewide (no code needed)

November 13, 2025

50% off sale items
25% off sitewide (no code needed)

November 12, 2025

50% off sale items (Sale collection)
25% off sitewide (Sitewide Sale) — no code needed

November 11, 2025

50% off sale items
25% off sitewide; no code needed

November 10, 2025

25% OFF SITEWIDE
50% off sale items

November 9, 2025

50% off sale items | Ends soon

November 8, 2025

50% off sale items | Holiday Sale

November 7, 2025

50% off sale items | Ends soon.

November 6, 2025

BOGO 50% OFF SITEWIDE | Ends soon

November 5, 2025

BOGO 50% OFF SITEWIDE

November 4, 2025

BOGO 50% OFF SITEWIDE

November 3, 2025

50% off sale items | Ends soon.

November 2, 2025

50% off sale items | Ends 11/30

November 1, 2025

50% off sale items | Ends 11/30

October 31, 2025

Brush Up Kit on sale for $40.00, originally $66.00.
Fruit Fetish Lip Oil Set on sale for $40.00, originally $51.96.
Holiday Sale on select items. Ends 12/31.

October 30, 2025

Holiday Brush Up Kit for $40, originally $66.
Fruit Fetish Lip Oil Set for $40, originally $51.96.
Plump & Shine Lip Duo for $19, originally $24.98.

October 29, 2025

Holiday Sale on selected products. Ends 12/31.

October 28, 2025

Holiday Sale on select products, prices as low as $40.
Fruit Fetish Lip Oil Set on sale for $40.
Brush Up Kit on sale for $40.

October 27, 2025

Holiday Sale on select products. Ends 12/31.
Sale on the Fruit Fetish Lip Oil Set.
Sale on the Brush Up Kit.

October 26, 2025

Holiday Sale on select items, prices as low as $40.
Fruit Fetish Lip Oil Set on sale for $40.
Brush Up Kit on sale for $40.

October 25, 2025

25% off sitewide during the Halloween sale.

October 24, 2025

25% off sitewide sale. No code needed.

October 23, 2025

25% OFF SITEWIDE | No code needed.

October 22, 2025

25% off sitewide sale. No code needed.

October 21, 2025

Holiday Sale on select products. Ends soon.
Brush Up Kit on sale for $40.00.
Sale on Fruit Fetish Lip Oil Set. Now $40.00.

October 20, 2025

Holiday Sale on select products. Ends 12/31.
Sale on Fruit Fetish Lip Oil Set. Now $40.00.
Brush Up Kit on sale for $40.00.

October 19, 2025

Holiday Sale on select items. Ends soon.
Brush Up Kit Sale. Now $40, was $66.
Fruit Fetish Lip Oil Set Sale. Now $40, was $51.96.

October 18, 2025

Holiday Sale on select products. Ends soon.
Sale on Value Sets. Limited time offer.
Sale on Conceal + Perfect products.

October 17, 2025

Sale on selected items, including the Brush Up Kit for $40 (was $66).
Fruit Fetish Lip Oil Set on sale for $40 (was $51.96).
Plump & Shine Lip Duo on sale for $19 (was $24.98).

October 16, 2025

Holiday Sale on select products. Ends soon.
Sale on Fruit Fetish Lip Oil Set. Now $40.00.
Brush Up Kit on sale for $40.00.

October 15, 2025

Holiday Sale on selected items. Ends 12/31.
Brush Up Kit on sale for $40.00, was $66.00.
Fruit Fetish Lip Oil Set on sale for $40.00, was $51.96.

October 14, 2025

Holiday Sale on select items, prices as low as $40.
Fruit Fetish Lip Oil Set for $40, down from $51.96.
Brush Up Kit for $40, originally $66.

October 13, 2025

Holiday Sale on select products. Ends 12/31.
Sale on the Brush Up Kit. Now $40.
Fruit Fetish Lip Oil Set on sale. Now $40.

October 12, 2025

30% off sitewide | Excludes new items. Ends 10/12/25.

October 11, 2025

30% off sitewide | Excludes new items. Ends 10/12/25.

October 10, 2025

30% off sitewide, excludes new items. Ends 10/12/25.

October 9, 2025

Holiday Sale on selected items. Ends soon.
Fruit Fetish Lip Oil Set on sale. Ends soon.
Brush Up Kit on sale. Ends soon.

October 8, 2025

Holiday Sale on select products. Ends soon.
Sale on Fruit Fetish Lip Oil Set. Now $40.00.
Brush Up Kit on sale for $40.00.

October 7, 2025

Holiday Brush Up Kit for $40, originally $66.
Fruit Fetish Lip Oil Set for $40, originally $51.96.
Plump & Shine Lip Duo for $19, originally $24.98.

October 6, 2025

Holiday Sale on selected products. Ends soon.
Sale on Fruit Fetish Lip Oil Set. Ends soon.
Sale on Brush Up Kit. Ends soon.

October 5, 2025

Holiday Brush Up Kit for $40, down from $66.
Fruit Fetish Lip Oil Set for $40, down from $51.96.
Plump & Shine Lip Duo for $19, down from $24.98.

October 4, 2025

Buy 2, Get 1 Free at Ulta Beauty's Fall Haul. Ends 10/4.

October 3, 2025

Buy 2, Get 1 Free at Ulta Beauty's Fall Haul. Ends 10/4.

October 2, 2025

Buy 2, Get 1 Free on Milani favorites at Ulta Beauty. Ends 10/4.

October 1, 2025

Buy 2, Get 1 Free on Milani favorites at Ulta Beauty. Ends 10/4.

September 30, 2025

Holiday Sale on select items. Ends 12/31.
Sale on Brush Up Kit. Ends 12/31.
Sale on Fruit Fetish Lip Oil Set. Ends 12/31.

September 29, 2025

Holiday Brush Up Kit for $40, originally $66.
Fruit Fetish Lip Oil Set for $40, originally $51.96.
Plump & Shine Lip Duo for $19, originally $24.98.

September 28, 2025

Holiday Sale on selected products. Ends soon.
Sale on Fruit Fetish Lip Oil Set.
Sale on Brush Up Kit.

September 27, 2025

BOGO 50% OFF SITEWIDE | Limited-time only

September 26, 2025

BOGO 50% OFF SITEWIDE

September 25, 2025

BOGO 50% OFF SITEWIDE

September 24, 2025

BOGO 50% OFF SITEWIDE | Limited-time only

September 23, 2025

BOGO 50% OFF SITEWIDE. Limited-time offer.

September 22, 2025

BOGO 50% OFF SITEWIDE | Limited-time only

September 16, 2025

Sale on various makeup products.

September 11, 2025

Sale on value sets featuring popular products.

September 10, 2025

Sale on selected items in the Makeup category.

September 9, 2025

Sale on value sets featuring popular products.
Sale on various makeup products.

September 8, 2025

Sale on value sets featuring popular products.

September 7, 2025

Sale on value sets featuring popular products.

September 6, 2025

Sale on value sets featuring popular products.

September 5, 2025

Shop Sale items across various categories.
Save on Value Sets featuring popular products.

September 4, 2025

Sale on value sets featuring popular products.
General sale on various products.

September 3, 2025

Labor Day Sale: Up to 30% off sitewide.

September 2, 2025

Labor Day Sale with up to 30% off sitewide.