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Sunday Riley

Prestige skincare brand known for Good Genes lactic acid treatment and CEO vitamin C cream.

Drunk Elephant

Clean skincare brand using biocompatible ingredients. Cult following for the Protini moisturizer and T.L.C. serum.

Credo Beauty

Clean beauty retailer with strict ingredient standards. Curated selection of vetted skincare and makeup brands.

Pai Skincare

UK-based certified organic skincare line built specifically for sensitive skin, founded by a woman who developed chronic hives.

Native

P&G-owned natural personal care brand selling aluminum-free deodorant, body wash, and toothpaste.

Kosas

Clean beauty brand known for the Revealer Concealer and dewy, skin-first makeup that looks effortless.

$$$$·kosas.com
Axiology

Zero-waste vegan makeup brand making multi-use color crayons and lip balms in plastic-free packaging.

Milk Makeup

Vegan, cruelty-free beauty brand known for the Hydro Grip Primer and easy stick-format products.

Farmacy Beauty

Clean skincare powered by farm-grown ingredients. Honey-based products and the Green Clean cleansing balm.

First Aid Beauty

Sensitive-skin-focused skincare brand. Gentle, effective products for reactive and irritation-prone skin.

Truly

Vegan, cruelty-free beauty brand known for playful body-part-specific skincare sold at Ulta and Sephora EU.

Thrive Causemetics

Vegan beauty brand donating a product for every purchase, known for Liquid Lash Extensions Mascara.

MAELYS

Clinically tested body skincare targeting stretch marks, cellulite, and skin firmness. Fills gaps left by face-focused brands.

ILIA Beauty

Clean beauty brand known for the Super Serum Skin Tint and organic-ingredient makeup with real pigment.

Youth To The People

Superfood-powered skincare brand using clean, vegan formulas with kale, spinach, and green tea extracts.

bareMinerals

Clean mineral makeup brand known for its original loose powder foundation. Simple, skin-friendly formulas.

Beautycounter

Clean beauty brand with rigorous ingredient screening. Skincare, makeup, and body care with safety-first standards.

Cleo+Coco

Clean beauty brand built around activated charcoal deodorants and body care, sold at Whole Foods and Target.

Authentic Beauty Concept

Vegan salon-grade hair care brand offering shampoos, conditioners, and styling products free of silicones and parabens.

Volition Beauty

Crowdsourced clean beauty brand where consumers submit product ideas, the community votes, and winners get made.

REN Clean Skincare

Unilever-owned clean skincare brand using bioactive ingredients in gentle, effective formulas.

Heretic Parfum

LA-made natural fragrances using botanical ingredients and ancient perfumery methods. Non-gendered and handcrafted in small batches.

Simple Sugars

All-natural sugar scrub skincare created by an 11-year-old for eczema — backed by Mark Cuban on Shark Tank, now $5M+ annual.

Jones Road Beauty

Bobbi Brown's clean beauty brand offering easy, skin-first makeup in a no-fuss approach.

MERIT Beauty

Minimalist clean beauty brand offering a curated, five-minute face lineup of skin-enhancing makeup.

The Honest Company

Jessica Alba's family brand selling clean diapers, baby products, beauty, and household essentials.

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