Tarte Cosmetics

Selena Gomez's beauty brand focused on self-acceptance, known for the Soft Pinch Liquid Blush.

Millennial beauty brand built on the "skin first" philosophy. Minimalist makeup and skincare with cult status.

Estée Lauder-owned playful makeup brand known for Better Than Sex Mascara and sweet-themed packaging.

Korean beauty brand known for affordable skincare essentials, BB creams, and the Time Revolution line.

Beauty mogul Huda Kattan's cosmetics brand known for bold eyeshadow palettes, lashes, and complexion products.

Clean makeup brand known for the Glowy Super Gel highlighter and lightweight, skin-friendly cosmetics.

Kylie Jenner's Coty-backed beauty line that launched with lip kits, now covering full face cosmetics.

Largest US beauty retailer carrying mass-market and prestige cosmetics, skincare, and fragrances with in-store salons.

Dermatologist-created prestige skincare and makeup. Known for the 3-Step system and allergy-tested formulas.

Affordable drugstore beauty brand offering richly pigmented makeup popular for inclusive shade ranges.

Celebrity makeup artist Gucci Westman's luxury clean beauty line favored on red carpets worldwide.

Rihanna's inclusive beauty brand that launched with 40 foundation shades. Makeup for every skin tone.