Truly

Clean beauty brand known for the Super Serum Skin Tint and organic-ingredient makeup with real pigment.

Vegan, cruelty-free beauty brand known for the Hydro Grip Primer and easy stick-format products.

Professional-grade mineral makeup and skincare line popular with estheticians. Foundations, pressed powders, and treatment products.

Korean beauty brand known for affordable skincare essentials, BB creams, and the Time Revolution line.

Superfood-powered skincare brand using clean, vegan formulas with kale, spinach, and green tea extracts.

Affordable makeup brand popular among beauty influencers for large eyeshadow palettes and brush sets.

Unilever-owned clean skincare brand using bioactive ingredients in gentle, effective formulas.

Clean beauty brand made for sensitive skin, known for the ShineOn Lip Jelly and gentle formulas.

Jessica Alba's family brand selling clean diapers, baby products, beauty, and household essentials.

SPF-focused skincare brand making daily sunscreen products that feel lightweight and work under makeup.

Prestige beauty brand that defined the brow category. Brow products, palettes, and lip color with pro roots.

British cosmetics company known for handmade, colorful bath bombs, fresh skincare, and ethical sourcing.