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Native

P&G-owned natural personal care brand selling aluminum-free deodorant, body wash, and toothpaste.

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Farmacy Beauty

Clean skincare powered by farm-grown ingredients. Honey-based products and the Green Clean cleansing balm.

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Authentic Beauty Concept

Vegan salon-grade hair care brand offering shampoos, conditioners, and styling products free of silicones and parabens.

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Sunday Riley

Prestige skincare brand known for Good Genes lactic acid treatment and CEO vitamin C cream.

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First Aid Beauty

Sensitive-skin-focused skincare brand. Gentle, effective products for reactive and irritation-prone skin.

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Truly

Vegan, cruelty-free beauty brand known for playful body-part-specific skincare sold at Ulta and Sephora EU.

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Simple Sugars

All-natural sugar scrub skincare created by an 11-year-old for eczema — backed by Mark Cuban on Shark Tank, now $5M+ annual.

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Milk Makeup

Vegan, cruelty-free beauty brand known for the Hydro Grip Primer and easy stick-format products.

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Heretic Parfum

LA-made natural fragrances using botanical ingredients and ancient perfumery methods. Non-gendered and handcrafted in small batches.

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Beautycounter

Clean beauty brand with rigorous ingredient screening. Skincare, makeup, and body care with safety-first standards.

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Kosas

Clean beauty brand known for the Revealer Concealer and dewy, skin-first makeup that looks effortless.

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Cleo+Coco

Clean beauty brand built around activated charcoal deodorants and body care, sold at Whole Foods and Target.

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