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Drunk Elephant
Drunk Elephant

Clean skincare brand using biocompatible ingredients. Cult following for the Protini moisturizer and T.L.C. serum.

Native
Native

P&G-owned natural personal care brand selling aluminum-free deodorant, body wash, and toothpaste.

Volition Beauty
Volition Beauty

Crowdsourced clean beauty brand where consumers submit product ideas, the community votes, and winners get made.

Milk Makeup
Milk Makeup

Vegan, cruelty-free beauty brand known for the Hydro Grip Primer and easy stick-format products.

Truly
Truly

Vegan, cruelty-free beauty brand known for playful body-part-specific skincare sold at Ulta and Sephora EU.

REN Clean Skincare
REN Clean Skincare

Unilever-owned clean skincare brand using bioactive ingredients in gentle, effective formulas.

MERIT Beauty
MERIT Beauty

Minimalist clean beauty brand offering a curated, five-minute face lineup of skin-enhancing makeup.

ILIA Beauty
ILIA Beauty

Clean beauty brand known for the Super Serum Skin Tint and organic-ingredient makeup with real pigment.

Beautycounter
Beautycounter

Clean beauty brand with rigorous ingredient screening. Skincare, makeup, and body care with safety-first standards.

Thrive Causemetics
Thrive Causemetics

Vegan beauty brand donating a product for every purchase, known for Liquid Lash Extensions Mascara.

First Aid Beauty
First Aid Beauty

Sensitive-skin-focused skincare brand. Gentle, effective products for reactive and irritation-prone skin.

Credo Beauty
Credo Beauty

Clean beauty retailer with strict ingredient standards. Curated selection of vetted skincare and makeup brands.