Wet n Wild

Cruelty-free makeup brand known for Shape Tape Concealer, Amazonian Clay products, and playful packaging.

Estée Lauder's professional-grade makeup brand known for bold lipstick shades and inclusive color range.

Rihanna's inclusive beauty brand that launched with 40 foundation shades. Makeup for every skin tone.

Fun, playful prestige cosmetics brand. Known for brow products, hoola bronzer, and cheeky packaging.

Affordable drugstore beauty brand offering richly pigmented makeup popular for inclusive shade ranges.

German ultra-budget cosmetics brand. Trendy makeup at the lowest price tier in drugstores.

Celebrity makeup artist's luxury beauty line. Known for Pillow Talk lip color and glamorous, easy routines.

Prestige beauty brand that defined the brow category. Brow products, palettes, and lip color with pro roots.

Lady Gaga's clean artistry beauty brand. High-performance, vegan makeup with bold, inclusive color ranges.

L'Oréal's mass-market cosmetics brand known for Great Lash mascara and affordable drugstore makeup.

Pro makeup artist-founded beauty brand known for inclusive, multifunctional color cosmetics like Colorfix cream pigments.

L'Oréal-owned cosmetics brand known for its Naked eyeshadow palettes and edgy, bold makeup.