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Kiehl's

L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.

amika

Colorful haircare brand known for its nourishing formulas and signature scent. Tools, treatments, and styling products.

SalonCentric

L'Oréal-owned wholesale distributor selling professional salon products exclusively to licensed beauty professionals, with 600+ US stores.

LUS Brands

Canadian curly hair brand built on a three-step routine. Vegan, silicone-free formulas for wavy to coily hair.

DevaCurl

Haircare brand specializing in curly and wavy hair. Curl-specific shampoos, conditioners, and styling products.

Malin+Goetz

New York apothecary brand offering gentle, design-forward skincare, body care, and fragrance for all skin types.

Virtue Labs

Haircare brand built around patented Alpha Keratin 60ku protein that repairs damage in as few as five uses.

Living Proof

Science-driven haircare brand known for patented Healthy Hair Molecule (OFPMA) in frizz-fighting products.

Ouidad

Curly hair specialist brand offering products and salon services specifically formulated for textured hair.

Moroccanoil

Haircare brand that popularized argan oil treatments, selling professional-grade styling and hair products.

Function of Beauty

Customizable haircare, skincare, and body care. Build your own formula based on a quiz.

Prose

DTC personalized haircare brand creating custom shampoo, conditioner, and treatments based on an online consultation.

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