Function of Beauty

Fashion-forward haircare brand co-founded by celebrity hairstylists, known for creative styling products.

Professional hair extension retailer since 1988 with seven application methods, shops in NYC and LA.

Plant-based beauty brand known for salon-quality haircare, skincare, and signature aromas. Estée Lauder-owned.

Affordable salon-quality haircare brand best known for its award-winning Ghost Oil, sold at Sephora and Ulta.

Clean haircare brand with naturally derived ingredients. Sulfate-free shampoos and deep conditioning treatments.

Haircare brand that popularized argan oil treatments, selling professional-grade styling and hair products.

Tracee Ellis Ross's haircare brand designed specifically for curly, coily, and tight-textured hair types.

L'Oréal's premium haircare line offering salon-grade shampoos, treatments, and styling products for specific hair needs.

DTC personalized haircare brand creating custom shampoo, conditioner, and treatments based on an online consultation.

Curly hair specialist brand offering products and salon services specifically formulated for textured hair.

L'Oréal-owned wholesale distributor selling professional salon products exclusively to licensed beauty professionals, with 600+ US stores.

Colorful haircare brand known for its nourishing formulas and signature scent. Tools, treatments, and styling products.