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Wet n Wild
Wet n Wild

Cruelty-free drugstore cosmetics brand since 1979 offering 300+ products, all under $10.

ILIA Beauty
ILIA Beauty

Clean beauty brand known for the Super Serum Skin Tint and organic-ingredient makeup with real pigment.

The Honest Company
The Honest Company

Jessica Alba's family brand selling clean diapers, baby products, beauty, and household essentials.

Beautylish
Beautylish

Curated beauty retailer carrying professional and luxury makeup, skincare, and tools from niche brands.

Morphe
Morphe

Affordable makeup brand popular among beauty influencers for large eyeshadow palettes and brush sets.

Glow Recipe
Glow Recipe

Korean-inspired skincare brand known for fruity, bouncy formulas. Watermelon and avocado lines are bestsellers.

Bergdorf Goodman
Bergdorf Goodman

Iconic luxury department store on Fifth Avenue. High-end designer fashion, shoes, jewelry, and beauty.

bareMinerals
bareMinerals

Clean mineral makeup brand known for its original loose powder foundation. Simple, skin-friendly formulas.

IT Cosmetics
IT Cosmetics

L'Oréal-owned makeup brand developed with dermatologists, known for the CC Cream and full-coverage products.

W Concept USA
W Concept USA

Korean fashion platform bringing emerging Seoul-based designers and contemporary brands to US shoppers.

Living Proof
Living Proof

Science-driven haircare brand known for patented Healthy Hair Molecule (OFPMA) in frizz-fighting products.

Sephora
Sephora

LVMH's global beauty retailer carrying prestige skincare, makeup, and fragrance from hundreds of brands.