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Leaf Shave

Reinvented the safety razor with a spring-loaded pivoting head and up to three blades. Plastic-free, recyclable steel.

Kiehl's

L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.

Mountaineer Brand

West Virginia family business making all-natural men's grooming products including beard oils, balms, and body care.

The Beard Struggle

Viking-themed natural beard care brand with oils, balms, and washes, Leaping Bunny certified cruelty-free.

Dollar Shave Club

Razor and grooming subscription service. Affordable blades, shave butter, and men's personal care delivered.

Scotch Porter

Men's grooming brand making beard care, hair, and skincare products crafted for all hair textures.

Every Man Jack

Men's natural grooming and personal care. Affordable body wash, deodorant, and skincare with clean ingredients.

Lumin

Men-focused skincare brand with simple routines for dark circles, fine lines, and dry skin. Clean formulas.

Hanz de Fuko

Men's hair styling brand making high-performance pomades, clays, and waxes with natural ingredients.

Murdock London

British men's grooming brand born from London barbershops in 2006, selling traditional shaving, beard care, and styling products.

Baxter of California

Men's grooming and skincare brand with a barbershop heritage. Premium shave, hair, and skin products.

Old Spice

P&G-owned men's grooming icon selling body wash, deodorant, and cologne with bold, humorous marketing.