Natasha Denona

Rihanna's inclusive beauty brand that launched with 40 foundation shades. Makeup for every skin tone.

Clean beauty brand known for the Super Serum Skin Tint and organic-ingredient makeup with real pigment.

Affordable makeup brand popular among beauty influencers for large eyeshadow palettes and brush sets.

L'Oréal-owned makeup brand developed with dermatologists, known for the CC Cream and full-coverage products.

Amorepacific's Korean skincare brand built around Jeju Island botanical ingredients at affordable prices.

Celebrity makeup artist's luxury beauty line. Known for Pillow Talk lip color and glamorous, easy routines.

LA-based sisters making small-batch, clean color cosmetics with fewer than 20 ingredients each — mystical aesthetic, no synthetic dyes.

Makeup brand known for the Stay All Day Liquid Lipstick and shimmer eyeshadow in artist-friendly formulas.

Kylie Jenner's Coty-backed beauty line that launched with lip kits, now covering full face cosmetics.

Victoria Beckham's luxury clean beauty line offering cruelty-free makeup, skincare, and fragrance.

Prestige makeup brand built on natural, skin-first beauty. Known for foundation matching and effortless looks.

Millennial beauty brand built on the "skin first" philosophy. Minimalist makeup and skincare with cult status.