Maybelline

Kylie Jenner's Coty-backed beauty line that launched with lip kits, now covering full face cosmetics.

Amorepacific's Korean skincare brand built around Jeju Island botanical ingredients at affordable prices.

Clean beauty brand known for the Super Serum Skin Tint and organic-ingredient makeup with real pigment.

Largest US beauty retailer carrying mass-market and prestige cosmetics, skincare, and fragrances with in-store salons.

Millennial beauty brand built on the "skin first" philosophy. Minimalist makeup and skincare with cult status.

Celebrity makeup artist Gucci Westman's luxury clean beauty line favored on red carpets worldwide.

Korean beauty brand known for affordable skincare essentials, BB creams, and the Time Revolution line.

Affordable, trend-driven makeup brand born on social media. Huge shade ranges at drugstore-friendly prices.

Affordable drugstore beauty brand offering richly pigmented makeup popular for inclusive shade ranges.

LVMH-distributed makeup artist brand known for richly pigmented eyeshadow palettes at luxury prices.

Victoria Beckham's luxury clean beauty line offering cruelty-free makeup, skincare, and fragrance.

L'Oréal-owned cosmetics brand known for its Naked eyeshadow palettes and edgy, bold makeup.