Danessa Myricks Beauty

Kylie Jenner's Coty-backed beauty line that launched with lip kits, now covering full face cosmetics.

Millennial beauty brand built on the "skin first" philosophy. Minimalist makeup and skincare with cult status.

Prestige beauty brand that defined the brow category. Brow products, palettes, and lip color with pro roots.

Makeup brand known for the Stay All Day Liquid Lipstick and shimmer eyeshadow in artist-friendly formulas.

Largest US beauty retailer carrying mass-market and prestige cosmetics, skincare, and fragrances with in-store salons.

Professional makeup brush and cosmetics brand known for affordable, high-quality brushes and eyeshadow palettes.

L'Oréal-owned makeup brand developed with dermatologists, known for the CC Cream and full-coverage products.

Japanese prestige beauty brand offering luxury skincare and makeup with over 150 years of innovation.

Cruelty-free drugstore cosmetics brand since 1979 offering 300+ products, all under $10.

Amorepacific's official global mall selling Korean beauty brands including Sulwhasoo, Laneige, and Innisfree.

Ultra-affordable drugstore makeup that punches above its price. Vegan, cruelty-free cosmetics and skincare.

Selena Gomez's beauty brand focused on self-acceptance, known for the Soft Pinch Liquid Blush.