Baxter of California

West Virginia family business making all-natural men's grooming products including beard oils, balms, and body care.

Men's hair styling brand making high-performance pomades, clays, and waxes with natural ingredients.

Estée Lauder-owned artisanal fragrance house known for Santal 33 and hand-blended, city-exclusive scents.

Viking-themed natural beard care brand with oils, balms, and washes, Leaping Bunny certified cruelty-free.

Natural men's skincare and grooming brand using organic ingredients in small-batch formulations.

Men's natural grooming and personal care. Affordable body wash, deodorant, and skincare with clean ingredients.

Men's beard care and grooming brand. Beard oils, balms, and styling products with a lifestyle approach.

British men's grooming brand born from London barbershops in 2006, selling traditional shaving, beard care, and styling products.

Body care brand developed with U.S. military servicemembers, selling clean deodorant, wash, and grooming essentials.

Men's razor and grooming brand disrupting the blade market. Quality razors, shave cream, and skincare at fair prices.

NYC-born barbershop-meets-bar concept selling their own line of men's grooming products like pomades and washes.

L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.