Virtue Labs

Clean beauty brand focused on non-toxic, long-wearing nail polish and nail care free from harsh chemicals.

Tracee Ellis Ross's haircare brand designed specifically for curly, coily, and tight-textured hair types.

Professional hair extension retailer since 1988 with seven application methods, shops in NYC and LA.

Science-driven haircare brand known for patented Healthy Hair Molecule (OFPMA) in frizz-fighting products.

Hair color care brand specializing in at-home root touch-ups, color-boosting glosses, and apple cider vinegar products.

Canadian curly hair brand built on a three-step routine. Vegan, silicone-free formulas for wavy to coily hair.

Plant-based beauty brand known for salon-quality haircare, skincare, and signature aromas. Estée Lauder-owned.

Clean haircare brand with naturally derived ingredients. Sulfate-free shampoos and deep conditioning treatments.

L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.

L'Oréal's premium haircare line offering salon-grade shampoos, treatments, and styling products for specific hair needs.

Fashion-forward haircare brand co-founded by celebrity hairstylists, known for creative styling products.

DTC personalized haircare brand creating custom shampoo, conditioner, and treatments based on an online consultation.