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Function of Beauty
Function of Beauty

Customizable haircare, skincare, and body care. Build your own formula based on a quiz.

Kiehl's
Kiehl's

L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.

Pattern Beauty
Pattern Beauty

Tracee Ellis Ross's haircare brand designed specifically for curly, coily, and tight-textured hair types.

Verb Products
Verb Products

Affordable salon-quality haircare brand best known for its award-winning Ghost Oil, sold at Sephora and Ulta.

Côte Beauty
Côte Beauty

Clean beauty brand focused on non-toxic, long-wearing nail polish and nail care free from harsh chemicals.

Living Proof
Living Proof

Science-driven haircare brand known for patented Healthy Hair Molecule (OFPMA) in frizz-fighting products.

R+Co
R+Co

Fashion-forward haircare brand co-founded by celebrity hairstylists, known for creative styling products.

dpHUE
dpHUE

Hair color care brand specializing in at-home root touch-ups, color-boosting glosses, and apple cider vinegar products.

amika
amika

Colorful haircare brand known for its nourishing formulas and signature scent. Tools, treatments, and styling products.

The Hair Shop
The Hair Shop

Professional hair extension retailer since 1988 with seven application methods, shops in NYC and LA.

Moroccanoil
Moroccanoil

Haircare brand that popularized argan oil treatments, selling professional-grade styling and hair products.

LUS Brands
LUS Brands

Canadian curly hair brand built on a three-step routine. Vegan, silicone-free formulas for wavy to coily hair.