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Kiehl's
Kiehl's

L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.

Prose
Prose

DTC personalized haircare brand creating custom shampoo, conditioner, and treatments based on an online consultation.

Ouidad
Ouidad

Curly hair specialist brand offering products and salon services specifically formulated for textured hair.

Kérastase
Kérastase

L'Oréal's premium haircare line offering salon-grade shampoos, treatments, and styling products for specific hair needs.

Malin+Goetz
Malin+Goetz

New York apothecary brand offering gentle, design-forward skincare, body care, and fragrance for all skin types.

The Hair Shop
The Hair Shop

Professional hair extension retailer since 1988 with seven application methods, shops in NYC and LA.

Côte Beauty
Côte Beauty

Clean beauty brand focused on non-toxic, long-wearing nail polish and nail care free from harsh chemicals.

dpHUE
dpHUE

Hair color care brand specializing in at-home root touch-ups, color-boosting glosses, and apple cider vinegar products.

Living Proof
Living Proof

Science-driven haircare brand known for patented Healthy Hair Molecule (OFPMA) in frizz-fighting products.

Moroccanoil
Moroccanoil

Haircare brand that popularized argan oil treatments, selling professional-grade styling and hair products.

Function of Beauty
Function of Beauty

Customizable haircare, skincare, and body care. Build your own formula based on a quiz.

Verb Products
Verb Products

Affordable salon-quality haircare brand best known for its award-winning Ghost Oil, sold at Sephora and Ulta.