Virtue Labs

DTC personalized haircare brand creating custom shampoo, conditioner, and treatments based on an online consultation.

Luxury haircare brand from a Parisian colorist. Scalp scrubs, color-protecting treatments, and cleansing masks.

Curly hair specialist brand offering products and salon services specifically formulated for textured hair.

Haircare brand that popularized argan oil treatments, selling professional-grade styling and hair products.

New York apothecary brand offering gentle, design-forward skincare, body care, and fragrance for all skin types.

Tracee Ellis Ross's haircare brand designed specifically for curly, coily, and tight-textured hair types.

Haircare brand specializing in curly and wavy hair. Curl-specific shampoos, conditioners, and styling products.

Clean beauty brand focused on non-toxic, long-wearing nail polish and nail care free from harsh chemicals.

L'Oréal's premium haircare line offering salon-grade shampoos, treatments, and styling products for specific hair needs.

Plant-based beauty brand known for salon-quality haircare, skincare, and signature aromas. Estée Lauder-owned.

L'Oréal-owned apothecary skincare brand known since 1851 for the Ultra Facial Cream and sample-generous service.

Professional hair extension retailer since 1988 with seven application methods, shops in NYC and LA.