Sales History

Updated November 19, 2025

November 19, 2025

Black Friday BIAB Shop All — Up to 40% off BIAB
Black Friday Star Buys & Bundles — Save up to £412
Black Friday Sale — Up to 40% off sitewide (T&Cs apply)

November 18, 2025

Black Friday Sale — up to 40% off sitewide
Black Friday BIAB — every BIAB up to 40% off
Black Friday Star Buys & Bundles — up to 60% off exclusive sets

November 17, 2025

Black Friday BIAB™ — every BIAB up to 40% off
Black Friday Sale — up to 40% off sitewide
Black Friday Star Buys and Bundles — up to 60% off

November 16, 2025

All Offers — offers & promotions
Outlet — outlet sale items
Tinseltown collection — save £35 on the full collection

November 15, 2025

Tinseltown Collection — save £35 on the full collection (14% off shown)

November 14, 2025

Tinseltown collection — save £35 on the full collection

November 13, 2025

Tinseltown collection — save £35 on the full collection

November 12, 2025

Tinseltown collection — save £35 on the full collection

November 11, 2025

Save £35 on the full Tinseltown collection.

November 10, 2025

Tinseltown Collection - Save £35 on the full collection.

November 9, 2025

Tinseltown Collection: Save £35 on the full collection.
Flash Sale: Save 20% on BIAB™ for a limited time.

November 8, 2025

Flash Sale: Save 20% on BIAB™ for a limited time.
Welcome to Tinseltown: Save £35 on the full collection.

November 7, 2025

Flash Sale on BIAB™: Save 20% for a limited time.
Welcome to Tinseltown: Save £35 on the full collection.

November 6, 2025

SAVE £40 WHEN YOU SHOP THE DROP on seasonal color palette.
NEW BUILDER & HARD GEL HYBRID. Save 25% on the collection.
SAVE £20 on 3 NEW SOAK-OFF GLASS GELS.

November 5, 2025

Save £40 when you shop the drop. Seasonal color palette.
New Builder & Hard Gel Hybrid. Save 25%.
3 new soak-off glass gels available in 20ml & 7ml. Save over £20.

November 4, 2025

SAVE £40 WHEN YOU SHOP THE DROP. This season's colour palette.
NEW BUILDER & HARD GEL HYBRID. Shop the collection now & save 25%.

November 3, 2025

SAVE £40 WHEN YOU SHOP THE DROP on seasonal colors.
NEW BUILDER & HARD GEL HYBRID. Save 25% on the collection.

November 2, 2025

Save £40 when you shop the drop. High fashion hues.
New Builder & Hard Gel Hybrid collection. Save 25%.
Hard BIAB™ - The Collection now available. £149.

November 1, 2025

Save £40 when you shop the drop. High fashion hues.
New Builder & Hard Gel Hybrid collection. Save 25%.
Hard BIAB™ - The Collection available for £149.

October 31, 2025

SAVE £40 WHEN YOU SHOP THE DROP. This season's colour palette.
NEW BUILDER & HARD GEL HYBRID. Shop the collection now & save 25%.
Hard BIAB™ - The Collection available for £149.00.

October 30, 2025

Buy One Get One 50% Off on 350+ products. Shop now.
Save £40 when you shop the drop. Limited time offer.
The A/W Drop available for £125. Limited time offer.

October 29, 2025

Buy one get one 50% off on selected items.
Save £40 when you shop the A/W Drop.
New Builder & Hard Gel Hybrid collection, save 25%.

October 28, 2025

Buy one get one 50% off on selected items.
Save £40 when you shop the A/W Drop.
New Builder & Hard Gel Hybrid collection, save 25%.

October 27, 2025

Buy one get one 50% off on selected items.
Save £40 when you shop the A/W Drop.
New Builder & Hard Gel Hybrid collection, save 25%.

October 26, 2025

SAVE £40 WHEN YOU SHOP THE A/W DROP
NEW BUILDER & HARD GEL HYBRID. Save 25%.
BESTSELLING BIAB™ SHADES FOR LESS. Get yours while stocks last!

October 25, 2025

SAVE £40 WHEN YOU SHOP THE A/W DROP
NEW BUILDER & HARD GEL HYBRID. Save 25%.
BESTSELLING BIAB™ SHADES FOR LESS.

October 24, 2025

SAVE £40 WHEN YOU SHOP THE DROP
NEW BUILDER & HARD GEL HYBRID. Save 25%.
BESTSELLING BIAB™ SHADES FOR LESS.

October 23, 2025

Flash Sale! 15% off every single BIAB™ today only.
Save £40 when you shop the A/W Drop.
New Builder & Hard Gel Hybrid. Shop now & save 25%.

October 22, 2025

SAVE £40 WHEN YOU SHOP THE A/W DROP
NEW BUILDER & HARD GEL HYBRID. Save 25%
BESTSELLING BIAB™ SHADES FOR LESS

October 21, 2025

The A/W Drop | Save £40 on the full collection.
Hard BIAB™ - The Collection | 25% off.
3 NEW SOAK-OFF GLASS GELS | Save over £20.

October 20, 2025

Bigger Haul, Bigger Savings | Auto-applied at checkout | Limited time only.
Best-selling BIAB™ shades for less | Get yours while stocks last.
Spend & Save | 10% off £100, 15% off £150, 20% off £200 | Limited time only.

October 19, 2025

Spend & Save | 10% off £100, 15% off £150, 20% off £200 | Limited time only.
Bigger Haul, Bigger Savings | Auto-applied at checkout | Limited time only.
Hard BIAB™ - The Collection | 25% off.

October 18, 2025

Spend & Save | 10% off £100, 15% off £150, 20% off £200 | Limited time only.
Bigger haul, bigger savings | Auto-applied at checkout | Limited time only.
Save over £20 on 3 new soak-off glass gels | Plus free delivery for limited time.

October 17, 2025

Save 25% on the new Builder & Hard Gel Hybrid collection.
Save over £20 on the new Soak-Off Glass Gels.
Hard BIAB™ - The Collection available for £149.00.

October 16, 2025

Save 25% on the new Builder & Hard Gel Hybrid collection.
Save over £20 on the new Soak-Off Glass Gels.
Hard BIAB™ - The Collection available for £149.

October 15, 2025

Save 25% on the new Builder & Hard Gel Hybrid collection.
Save over £20 on the Reptile Kit, plus free delivery.
Hard BIAB™ - The Collection available for £149.

October 14, 2025

Big Bottle Sale is on! Plus, 25% off everything else.

October 13, 2025

Big Bottle Sale is on! Plus, 25% off everything else.

October 12, 2025

Our Big Bottle Sale is on! Plus, 25% off everything else.

October 11, 2025

Big Bottle Sale is on! Plus, 25% off everything else.

October 10, 2025

Big Bottle Sale is on! Plus, 25% off everything else.

October 9, 2025

Shop the new Builder & Hard Gel Hybrid collection and save 25%.
4 for 3 on selected Hard BIAB™ products.

October 8, 2025

50% Off selected products.
Trending Animal Print Nail Art | Save 25% on The Reptile Kit.

October 7, 2025

Save up to 30% on BIAB™ for a limited time only.
Trending Animal Print Nail Art | Save 25% on The Reptile Kit.

October 6, 2025

Save up to 30% on BIAB™ for a limited time only.
Save 25% on the Reptile Kit for trending animal print nail art.

October 5, 2025

Save up to 30% on BIAB™ for a limited time only.
Save 25% on the Reptile Kit for trending animal print nail art.

October 4, 2025

Save up to 30% on BIAB™ for a limited time only.
Save 25% on the Reptile Kit for trending animal print nail art.

October 3, 2025

Save 25% on the Reptile Kit for a limited time.
Save up to 30% on BIAB™ for a limited time.

October 2, 2025

Flash Sale: 20% off sitewide. Ends midnight Thursday.
Trending Animal Print Nail Art: Save 25 on the Reptile Kit.

October 1, 2025

Flash Sale: 20% off sitewide. Ends midnight Thursday.

September 30, 2025

Flash Sale: 20% off sitewide. Ends midnight Thursday.

September 29, 2025

50% off selected BIAB™ products.
15% off all ProBits for a limited time.
Save up to £5 per bottle on selected items. Limited time only.

September 28, 2025

50% off selected BIAB™ products.
15% off all ProBits for a limited time.
Save up to £5 per bottle on selected items.