The Honest Company

Premium American department store known for customer service, carrying designer fashion, shoes, and beauty.

All-natural sugar scrub skincare created by an 11-year-old for eczema — backed by Mark Cuban on Shark Tank, now $5M+ annual.

Affordable, trend-driven makeup brand beloved for fast product launches and viral eyeshadow palettes.

Nordstrom's off-price division selling designer and brand-name clothing, shoes, and accessories at discount.

Smart alarm clock and sound machine brand. The Restore sunrise alarm is a sleep routine favorite.

Kylie Jenner's Coty-backed beauty line that launched with lip kits, now covering full face cosmetics.

Online marketplace curating emerging and premium brands across fashion, beauty, and home categories.

Clean beauty brand built around activated charcoal deodorants and body care, sold at Whole Foods and Target.

Clean beauty brand by makeup artist Rose-Marie Swift, using raw, food-grade organic ingredients.

Italian baby brand known for car seats, strollers, and highchairs. Trusted safety and practical design.

Stroller brand known for the City series. Versatile, foldable strollers for active parents on the go.

Children's toy brand known for wooden toys, puzzles, and imaginative play sets that encourage screen-free play.