Authentic Beauty Concept

Clean mineral makeup brand known for its original loose powder foundation. Simple, skin-friendly formulas.

Bobbi Brown's clean beauty brand offering easy, skin-first makeup in a no-fuss approach.

Vegan beauty brand donating a product for every purchase, known for Liquid Lash Extensions Mascara.

Clinically tested body skincare targeting stretch marks, cellulite, and skin firmness. Fills gaps left by face-focused brands.

Clean beauty brand built around activated charcoal deodorants and body care, sold at Whole Foods and Target.

Clean beauty brand known for the Revealer Concealer and dewy, skin-first makeup that looks effortless.

Sensitive-skin-focused skincare brand. Gentle, effective products for reactive and irritation-prone skin.

P&G-owned natural personal care brand selling aluminum-free deodorant, body wash, and toothpaste.

Crowdsourced clean beauty brand where consumers submit product ideas, the community votes, and winners get made.

Zero-waste vegan makeup brand making multi-use color crayons and lip balms in plastic-free packaging.

Jessica Alba's family brand selling clean diapers, baby products, beauty, and household essentials.

Superfood-powered skincare brand using clean, vegan formulas with kale, spinach, and green tea extracts.