Frida

Pioneering baby carrier brand best known for its stretchy cotton wraps, Hip-Healthy certified and trusted by parents since 2003.

MGA Entertainment's iconic children's toy brand known for the Cozy Coupe car and outdoor playsets.

Italian family-owned company making premium strollers, car seats, high chairs, and kids' ride-on toys since 1949.

Baby feeding and care brand known for safe, innovative bottle and nursery product designs.

Personalized children's book publisher featuring kids' names and likenesses, with 10 million copies sold since 2013.

Baby carriers and blankets with distinctive prints. Ergonomic soft-structured carriers for infants and toddlers.

Children's toy brand known for wooden toys, puzzles, and imaginative play sets that encourage screen-free play.

Subscription box company delivering age-appropriate STEM and art projects for kids from babies to teens.

Magnetic wooden block toys designed in the US and handmade in Honduras from sustainably sourced hardwood.

Premium baby gear brand best known for its Vista and Cruz strollers and Mesa car seats.

Smart baby monitor brand selling a sock-based pulse oximeter that tracks infant heart rate and oxygen.

British plush toy brand beloved for its impossibly soft, whimsical stuffed animals and baby gifts.