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Jellycat
Jellycat

British plush toy brand beloved for its impossibly soft, whimsical stuffed animals and baby gifts.

HABA USA
HABA USA

German-designed wooden toys, board games, and educational play products for babies through school-age kids.

Halo Sleep
Halo Sleep

Hospital-trusted baby sleep brand behind the original SleepSack wearable blanket, swaddles, and bassinets.

Tender Leaf Toys
Tender Leaf Toys

Award-winning sustainable wooden toys handcrafted in Indonesia from reclaimed rubberwood, designed in England.

bloom BABY
bloom BABY

Design-forward baby gear brand selling modern high chairs, cribs, and nursery furniture in over 50 countries.

Babyletto
Babyletto

Modern nursery furniture with a mid-century aesthetic. Cribs, dressers, and gliders in stylish finishes.

KiwiCo
KiwiCo

Subscription box company delivering age-appropriate STEM and art projects for kids from babies to teens.

Newton Baby
Newton Baby

Baby mattress brand making a breathable, washable crib mattress designed to reduce suffocation risk.

LÍLLÉbaby
LÍLLÉbaby

Baby carrier brand offering ergonomic soft-structured carriers with multiple carrying positions for infants and toddlers.

The Honest Company
The Honest Company

Jessica Alba's family brand selling clean diapers, baby products, beauty, and household essentials.

Chicco USA
Chicco USA

Italian baby brand known for car seats, strollers, and highchairs. Trusted safety and practical design.

Fat Brain Toys
Fat Brain Toys

Curated educational and specialty toys for kids. Award-winning toys focused on learning and development.