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Concept2
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Maker of the gold-standard indoor rowing machine. Performance monitors and training tools for athletes.

Hydrow
Hydrow

Connected rowing machine company offering live and on-demand instructor-led rowing workouts at home.

Titan Fitness
Titan Fitness

Budget home gym equipment brand selling racks, benches, barbells, and accessories at competitive prices.

Tonal
Tonal

Wall-mounted smart home gym using electromagnetic resistance and AI coaching for strength training.

Hyperwear
Hyperwear

Austin-born fitness brand specializing in sand-filled training gear like SandBells and sandbag systems for functional workouts.

Peloton
Peloton

Connected fitness company selling bikes, treads, and rowers with live and on-demand instructor-led classes.

REP Fitness
REP Fitness

DTC home gym equipment brand selling power racks, benches, dumbbells, and barbells at competitive prices.

BaseBlocks
BaseBlocks

Home fitness brand selling modular pull-up bars, dip stations, rings, and bands for bodyweight training.

Hyperice
Hyperice

Recovery technology brand known for Hypervolt percussion massagers and Normatec compression boots.

Rogue Fitness
Rogue Fitness

Major strength equipment brand selling barbells, racks, plates, and CrossFit gear made in Columbus, Ohio.

Sorinex Exercise Equipment

Family-owned South Carolina company building custom strength equipment since 1980 — used by NFL teams, the US Military, and colleges.

Bowflex
Bowflex

Home fitness equipment brand. Adjustable dumbbells, treadmills, and all-in-one home gyms.